Freelancer profile translated to English.
Back to original languageAbout Loïse
>> I adapt to your budget & your needs.
>> Freelance graphic designer (qualified graphic designer and layout artist) with solid expertise in visual identity, I support companies, small, medium & large businesses, associations, and artisans in the creation and renewal of their brand image.
☆ I design simple and coherent communication materials to enhance your visibility and promote your business: logo creation, complete visual identity, graphic charter, business cards, flyers, brochures, posters, web design, as well as social media visuals.
My goal is to create a strong, recognizable graphic identity adapted to your market, so that your company stands out and inspires confidence.
Each project begins with a discussion phase to understand your business, your positioning, and your objectives. This approach allows me to offer tailor-made and effective graphic creations, designed to reflect your values and your brand's universe.
I pay particular attention to your feelings, consistency with your industry, and graphic details, in order to deliver professional, aesthetic, and impactful communication materials.
☆ My goal: to help you build a clear, attractive, and lasting visual identity to develop your brand image.
French
Native or bilingual
English
Conversational
Can work on-site
Épinal (up to 50km)
Experience
- Groupe Spéléologie Préhistorique VosgienWebsite CreationARTS AND CRAFTSJanuary 2026 - March 2026 (2 months)Épinal, France
- Creation of a graphic charter and optimization of a website for an association
- Development of a complete graphic charter for an associative website, including the choice of typography, definition of a coherent color palette, and harmonization of the visual identity to improve user experience and site readability.
- Intervention on natural referencing optimization (SEO) to improve site visibility on Google, including content and performance optimization. Photographs were compressed and resized to improve loading speed and overall site performance.
- Installation and configuration of specific extensions, particularly for:
- creating a contact form- integrating external typography- improving the site's structure and functionality.- Creation and structuring of 5 main pages:
HomepageClub PageDiscoveries PageClub Journal Archives PageContact PageObjective: to offer a clear, high-performance, and SEO-optimized site, allowing the association to showcase its activities and facilitate contact with its members and visitors. - LoufiliaLoufilia, retouching & creationARTS AND CRAFTSJanuary 2025 - January 2025Gérardmer, France
- Define a graphic charter aligned with its universe, its values, and its message.
- The objective was to reach both a female clientele and families wishing to give a second life to their clothes.
- After validation of the visual identity, sending three versions of business cards and flyers and adjustments according to feedback
Result: The feedback from her clients was very positive, and she also appreciated being able to rely on her graphic charter for her social media posts. instagram.com/loufilia/Technologies used: Adobe Illustrator and Adobe Photoshop - SanaéLogo in the wellness sectorARTS AND CRAFTSJanuary 2026 - January 2026
- Analysis of competitors' visual identities to identify areas of differentiation. The client wanted to stand out by opting for a logo likely to appeal to a male clientele as well.
- Two logo proposals were developed, followed by adjustments, particularly concerning the alignment of the slogan with the logo and certain visual elements.
- A color palette and typographic choices were defined to ensure the consistency of the visual identity. Keywords, especially for social media, as well as the target clientele were also determined.
- Design of a visual identity and logo in line with the wellness sector for a naturopath.
Result: The client was fully satisfied with the logo, which she then used for her business card and integration on her website. sanae-naturo.fr/Technologies used: Adobe Illustrator and Adobe Photoshop
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Education
- Certified Training Graphic Designer and Layout ArtistDORANCO2025Objectif général : Certification Exécuter des mises en pages complexes et maîtriser les principaux logiciels de la chaîne graphique - Réaliser un ensemble de documents destinés à l'édition - Effectuer des choix typographiques et optimiser des images pour le web - Intégrer et publier un site web Contenu Adobe Illustrator CC - Initiation - E-learning - Adobe Illustrator CC - Perfectionnement - E-learning - Adobe InDesign CC - Initiation - E-learning - Adobe InDesign CC - Perfectionnement - E-learning - Adobe Photoshop CC - Initiation - E-learning - Adobe Photoshop CC - Perfectionnement - E-learning - Culture graphique - E-learning - Veille technologique - E-learning - CMS WordPress - Initiation - E-learning - Intégration HTML5/CSS3 - Initiation - E-learning
- Master in Contract LawUniversité Paris-saclay2017