Freelancer profile translated to English.
Back to original languageAbout Loïs
I am a Social Media Manager and content creator specializing in food, lifestyle, and event brands.
I help brands create content and develop their social media presence through an approach centered on storytelling, people, and the field.
My goal is to transform social media into lively and engaging spaces capable of creating a connection between a brand and its community.
Today, I continue to apply and enrich my expertise in content creation, social media strategy, and community management, with a very operational and results-oriented approach.
I am involved in the entire process of editorial thinking, content creation, community management, and performance optimization.
In addition, I can also design simple showcase websites using no-code tools to help brands structure and enhance their online presence.
French
Native or bilingual
English
Fluent
Portuguese
Conversational
Can work on-site
Paris (up to 10km)
Experience
- African Business ClubCommunications Department - VolunteerFebruary 2026 - Today (6 months)Paris, France- Contribution to the association's digital communication (social media, content, project dissemination)- Participation in the promotion of initiatives and events related to entrepreneurship and the African continent- Creation and adaptation of content to enhance the visibility of actions and members- Support for communication strategy and storytelling for projects- Participation in the promotion of the association's events and initiatives
- Meet My MamaCommunications Officer/Community ManagerMarch 2023 - September 2024 (1 year and 6 months)• - Management and animation of social media (Instagram, TikTok, Linkedln, Facebook, YouTube) with a growth of the Instagram community from 14K to ~18K followers• - Creation and production of photo & video content: field capture, event coverage, engaging formats adapted to each platform• - Deployment of the editorial calendar and participation in defining content and communication angles• - Development of brand storytelling around the Mamas' journeys and culinary events• - Monitoring and analysis of performance (KPIs) and recommendations for content optimization• - Monitoring of social media trends and adaptation of formats to platform codes• - Community management and engagement: daily interactions, moderation, and engagement• - Participation in press relations and media visibility for the brand (TF1, M6, podcasts...)◦ - Coordination with internal and event teams to ensure content consistency• - Contribution to the overall brand image consistency across all channels
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Education
- Receptionist TrainingIFAE Accueil2024Formation Chargée d'Accueil
- Master's in Organization ManagementEuropean Master in Management and Business Strategy (RNCP) Food Management School - FMS2024Mastère Management des organisations