Freelancer profile translated to English.

Description

After 12 years at OMEGA, where I led global sports marketing and brand heritage strategy, I now support watchmaking houses, luxury brands, and sports players in building high-impact partnerships and memorable brand stories.

What I bring concretely:

- Management of international sports sponsorship programs: management of 80+ athlete partnerships, complete direction of the sports marketing program for the Paris 2024 Olympic Games

- Structuring of brand heritage strategies: direction of OMEGA's heritage and exhibitions, product storytelling, management of archives and historical collections

- Management of international teams and projects (up to 30 collaborators), management of museum operations and visitor experience (Cité du Temps)

- Training & development: design of e-learning modules, facilitation of international sales training

I work with brands that want to transform their heritage or sports partnerships into real levers of differentiation. Strategic audit, structuring of a sponsorship program, exhibition design, or product launch support.

Based in French-speaking Switzerland (watchmaking region), available for one-off or recurring missions in Switzerland and internationally.

Let's discuss your project.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Neuchâtel (up to 50km)

OMEGA SA
HEAD OF SPORTS MARKETING & BRAND HERITAGE
LUXURY GOODS
January 2024 - November 2025 (1 year and 10 months)
Directed global sports marketing and brand heritage strategy, with a combined annual budget of over CHF 13 million
Managed partnerships with 80+ elite athletes (athletics, swimming, golf, sailing, bobsleigh) and oversaw agreements with major federations
Led the complete sports marketing program for the Paris 2024 Olympic Games (global campaign, athlete photoshoots, PR operations, on-site communication)
Managed two teams (Sports Marketing and Brand Heritage), 4 direct reports
Sports Marketing Partnerships & Sports Sponsorship Event Management Commercial Negotiation Communication Strategy
OMEGA SA
HEAD OF BRAND HERITAGE
LUXURY GOODS
July 2021 - December 2022 (1 year and 5 months)
Directed global brand heritage strategy, ensuring consistent integration of brand history across all touchpoints
Designed and executed high-visibility heritage exhibitions and brand events (scenography, content, logistics, VIP/press hosting)
OMEGA SA (Cité du Temps)
MUSEUM OPERATIONS MANAGER
LUXURY GOODS
April 2019 - December 2020 (1 year and 8 months)
Managed museum operations and hospitality teams (30 collaborators)
Directed brand heritage marketing activities in product, PR, and event areas
Coordinated VIP programs, factory tours, and brand events