Freelancer profile translated to English.
Back to original languageAbout Loïc
Art Director & creative marketer. I focus on developing a dual skill set in marketing & art direction for B2C product companies, particularly masstige & luxury: this allows me to create impactful, elegant materials that celebrate the DNA of each brand; and above all, designed for the consumer.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- L'OréalSenior International Product Marketing Manager - Yves Saint Laurent BeautéFebruary 2022 - June 2024 (2 years and 4 months)
- Product design of over 10 YSL Complexion products (All Hours Hyper Powders, YSL Cushion limited editions, Liquid Blush...)
- Copywriting, creation of marketing concepts
- Creative & industrial development of YSL Complexion segment products, particularly YSL Cushions, #1 in Asia
- L'OréalInternational Product Marketing Manager - Cacharel ParfumsJune 2019 - February 2022 (2 years and 8 months)
- Creative & industrial development of Cacharel Parfums' flagship franchise, Yes I Am
- Product design
- Copywriting, creation of marketing concepts
- Creative & operational management of Yes I Am's 360 campaigns
- L'OréalGraduate Program L'OréalJanuary 2019 - June 2019 (5 months)Île-de-France, France
- 3 months of sales at Le Bon Marché & BHV for YSL Beauté
- 3 months in communication at L'Oréal France for Atelier Cologne, Maison Margiela, Cacharel & Diesel
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Education
- MSc in Managementemlyon business school2018Branding & Marketing B2C