Freelancer profile translated to English.
Back to original languageAbout Loïc
Local SEO & Google Business Profile Expert
Is your business visible to your local customers? A professional absent from Google Maps loses leads every day. A craftsman who cannot be found in local packs watches their competitors win their contracts. It is essential to be aware of your actual position and know how to evaluate it...
🚀 My expertise for your visibility
I help artisans, shopkeepers, and SMEs to dominate local search results. My approach is based on factual data analysis to transform your digital presence into a revenue driver. Some clients have seen up to +300% more views on their Google listing, translating into a direct increase in calls and incoming requests.
🔗 The winning synergy: GBP + website
An optimized GBP listing yields quick results, but without a high-performing website, your progress will plateau. I combine these two pillars to propel you to the top of the Local Pack, on Maps, and in organic results. A global, coherent approach, without advertising budget.
🔍 My services
- Comprehensive SEO audit and competitive analysis
- Strategic local keyword research
- Technical website optimization (titles, metas, heading hierarchy, schema.org)
- GBP optimization: categories, services, products, posts, NAP
- Local backlink and citation strategy (directories, partners)
- Monitoring of Maps, Local Pack, and SERP positions
- WordPress / Divi / YoastSEO integration and optimization
💡 Why choose me?
As a senior SEO consultant, I use professional tools (Search Console, Lighthouse, Ubersuggest, Yoast SEO) and proven methods. I align your actual business with the search intent of your prospects in your service area.
📈 In 3 to 6 months, your local visibility will sustainably improve.
👉 Gain an edge over your competitors now.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- 3FScan
On Malt
SEO Audit + Website Optimization + GBP Page OptimizationARCHITECTURE AND URBAN PLANNINGMay 2026 - July 2026 (2 months)La Valette-du-Var, France🎯 SEO & WordPress Integration Mission — 3FScan (Building 3D Scan / BIM)
Context: B2B SME specializing in building 3D scanning and BIM modeling, present in Marseille (Marignane) and Toulouse. WordPress/Divi website with low organic traffic requiring comprehensive SEO optimization.🔍 Audit & Research- Comprehensive SEO audit: Lighthouse technical analysis, keyword research (Ubersuggest + Google Ads), competitive study
- Competitor backlink analysis and identification of positioning opportunities
- Search Console cleanup (residual fraudulent URLs) and interpretation of existing results.
📣 Google Business Profile- Complete optimization of the 2 GBP listings (Marignane + Toulouse)
- Alignment of services, products, and descriptions between the website and GBP listings
- NAP consistency, categories, service areas, and opening hours
📈 On-Page SEO & Optimization- Geographic strategy: focus on Bouches-du-Rhône + Haute-Garonne (2 physical locations)
- Correction of existing SEO errors, rewriting of META titles and descriptions on all pages
- Organization of heading hierarchy (H1>H2>H3) across the entire site
- Optimized writing with Yoast SEO: service pages, Marseille and Toulouse local pages on Divi
- Deployment of JSON-LD schemas: LocalBusiness, Organization, Service, FAQPage
- Internal linking (semantic cocoon)
- Basic netlinking initiated, with a list of sites to use for link building.
⚙️ WordPress / Divi Integration- Modification and restructuring of existing pages in Divi
- Integration of JSON-LD schemas via Code modules
- Reconfiguration of the main menu, 301/410 redirects, LiteSpeed Cache + QUIC.cloud CDN
📊 Results- 2 optimized GBP listings, already well-positioned on Maps
- Optimized and indexed pillar pages (Marseille, Toulouse, 3D building scan services)
- Solid foundation for organic traffic growth (estimated timeframe 3-6 months)
- SorenoveGoogle Business Profile OptimizationARTS AND CRAFTSMarch 2026 - April 2026 (1 month)La Valette-du-Var, France
Local SEO & Google Business Profile — Plumber-Heating Engineer (Gard)
Complete local visibility optimization mission for SORENOVE, a plumbing, heating, and bathroom renovation craftsman.Work performed:- Audit and strategic overhaul of the Google Business Profile listing: repositioning of categories (main category + targeted sub-categories: heating engineer, bathroom renovation, air conditioning, water heater), complete rewrite of services with optimized titles and descriptions for local searches, optimization of GBP products with clear distinction between services and installed equipment.
- Complete rewrite of the business description according to local SEO, EEAT, and conversion criteria. In-depth semantic work: priority keywords, local variations, and search intents.
- Management of a complex technical issue: correction of the Google Maps pin (the listing was positioned in Nîmes instead of Mauressargues), assistance with the revalidation process initiated by Google, anti-suspension advice, and long-term security of the listing.
Bonus outside scope: quick SEO audit of the website with recommendations on heading structure, homepage, TITLE/META tags, and EEAT-oriented copywriting.Support & monitoring: delivery of a detailed report of each action taken, educational explanations at each step to allow the client to understand the stakes, operational advice on next steps (Google Posts, review management, service areas, netlinking, Search Console), and availability throughout the mission to answer questions and resolve issues.Skills used: Local SEO · Google Business Profile · Keyword Strategy · On-page Optimization · EEAT · Conversion Copywriting · GBP Crisis Management · Client Consulting & Support - Retrouver l'élanSEO Optimization (Website + Google Business Profile Listing)HEALTH AND WELLNESSDecember 2025 - January 2026 (1 month)La Valette-du-Var, France
🔍 1. Semantic Analysis
- In-depth keyword study based on target terms in the chosen sector- Identification of terms with high local conversion potential🧾 2. Technical Audit & Visibility Diagnosis
- Complete evaluation of the existing situation (baseline)- Analysis of Google Maps and Search positioning with competitive study- Detailed report on current referencing and areas for improvement- Definition of concrete SEO recommendations 🛠️ for the site, and explanation of current blockages, to implement corrective measures.✍️ 3. Structural Optimization of the GBP Listing
- Exhaustive completion of all fields for optimal 100% local referencing🔗 4. Netlinking & Local Authority Strategy
- Listing of backlink opportunities to strengthen domain authority 🌐🖼️ 5. Content Strategy & Visual Dynamization
- Creation of Google Posts: special offers, and news- Selection and processing of visuals to increase attractiveness 🖼️- Rigorous publication planning to ensure consistent activity ⏱️
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Education
- Create a website with WordPressOPENCLASSROOM2016- Installer, configurer et administrer votre site WordPress - Ajouter des pages et des articles à votre site - Concevoir un site WordPress - Integrateur de page Divi
- Digital MarketingLIVEMENTOR2018Introduction au marketing digital et au SEO
Certifications
- Improve the visibility of a VSE/SME website through natural referencing (SEO)WEB ASSOCIATION BERGERAC: La WAB2024