Freelancer profile translated to English.
Back to original languageAbout Loïc
For 6 years, I've been helping companies structure and optimize their CRM to become a real growth lever (HubSpot Platinum), combining strategy with custom deployment.
I don't just integrate a CRM: I ensure it serves your objectives, that you utilize it 100%, and that it's well adopted by your teams.
Two possible scenarios:
-> I help you meet your goals by defining and deploying solutions.
I guide you in choosing the best solution based on your processes and teams, recommending the most suitable option (HubSpot or not).
Project examples:
🤖AI Support Agent:
SAP Access (60 users): AI agent that automatically responds to clients based on scenarios. Marketing automation, sales processes, and a client retention support space.
+ 150 workflows
+20% more qualified leads.
-> Dedicated customer journeys, teams refocused on high-value tasks.
📊Sales and Back-Office Alignment:
Eleo (100M € turnover): Sales and Back-Office centralized on HubSpot.
-> +19% turnover in 1 year, automated follow-ups..
-> -30% processing time in 1 year
-> Complete processing and delivery process within HubSpot.
🌍Customer Journey for 5 Countries:
Defacto (fintech): Complete overhaul of the customer journey in HubSpot.
-> +30% more users
🔗ERP and Large Volumes:
OneDirect (45M € turnover): HubSpot integration of 4 million contacts, connected to Sage X3, and training for 40 users.
🧭From Scratch Setup and CRM Migration:
Scoping, tool selection, deployment, and custom training.
Tools:Marketing, Sales, Service, and Data Hubs, Aircall.
N8n, AI agents, MCP.
Migrations:Salesforce, Pipedrive
I'd be delighted to discuss your project!
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Toulouse (up to 50km)
Experience
- Digisap solutions
On Malt
HubSpot CRM ConsultantSOFTWARE PUBLISHINGJune 2025 - Today (1 year and 1 month)Paris, France1. Audit and Strategic Planning to Enhance CRM and Improve Marketing & Sales Performance:- Cross-functional business analysis: targeted interviews, identification of CRM journeys and expectations, challenges, and actions per team- Comprehensive HubSpot audit: data, processes, workflows, naming conventions, integrations, identification of quick wins and technical debt- Clear & prioritized roadmap: process mapping, team alignment, recommendations (including target architecture v1)- Deduplication and reporting2. Structuring and Measuring Results:- Conversion funnel (including lead nurturing)- Measurement of Marketing actions' ROI- Lead conversion by sales (segmentation, prioritization, automation)- Customer service automations- AI Agents for Sales and Customer Service- Back-office - HubSpot connections- Ticket resolution time3. Revenue Operations:- Sales process and pipeline automation- Improvement of lead-to-customer conversion: +20%- Reduction of first contact delay: -35%- Risk and churn prevention with automatic scoring of at-risk customers- Feedback surveys and dedicated journeys, and setup of a Support Space- Improvement of Customer Service productivity: implementation of AI customer support agent (chat, emails, WhatsApp): 40% of requests handled automatically - DefactoCRM Consultant - HubSpotBANKING AND INSURANCEOctober 2023 - March 2024 (6 months)Paris, FranceImplementation of a 100% automated one-to-many strategy and mechanisms1. HubSpot Optimizations vs. Customer Journey- Customer Journey Mapping- Design workflows and implement business rules in HubSpot- Segmentation and emailing- Dashboards and reporting- Coordination of database connections- Conversion of leads into customers- Improvement of Repeat Purchases2. AI Automations- Zapier and AI personal assistant connections- Creation and optimization of automated conversational assistants- Automation of lead-to-customer conversion3. Training and Documentation- Creation of support materials- Onboarding and training support
- CO-FOUNDERSHubSpot CRM ConsultantHUMAN RESOURCESJanuary 2025 - February 2025 (1 month)Paris, FranceSupporting Co-founders in acquiring new clients through content strategy and tool implementation:- Segmented prospecting strategy- CRM implementation and customization- Task automation based on scenarios- Writing prospecting sequences- Training on the tool from scratch.-> Results: +30% leads
Reviews
Recommendations
DG
TD
+4
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Education
- Master Grande EcoleEM Strasbourg Business School2014Majeure Marketing Stratégique (cours MBA généralistes en échange MBA au CFVG Vietnam) Mémoire: "Develop a marketing strategy fro 2013-2016: The case of Dumex Vietnam"
Certifications
- HubSpot Implementation for PartnersHubspot2025
- HubSpot Sales SoftwareHubspot2024