Freelancer profile translated to English.

Description

I help executives, entrepreneurs, and SMEs clarify important decisions before committing time, money, or resources.

My approach combines design, B2B business development, and entrepreneurial experience. I help to ask the right question, map tensions, make options visible, and identify action priorities.

I work on topics of repositioning, business development, corporate storytelling, organization, branding, digital, or mobilizing the right channels.

My background blends product design, business development, innovation management, brand creation with Ermin, and podcasting with Ancré(s). My role: to provide a structured, concrete, and human external perspective to help leaders make better decisions and move forward with a clearer direction.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Nantes (up to 50km)

Ermin
Founder
FASHION AND COSMETICS
May 2025 - Today (1 year and 2 months)
Nantes, France
Founder of Ermin, a premium men's essentials brand inspired by Brittany.
I manage positioning, brand storytelling, product development, sourcing, e-commerce, digital acquisition, and sales strategy.

This experience enriches my consulting approach: helping leaders clarify their offering, make better decisions, and transform an idea into a concrete trajectory.
Storytelling Sales Strategy Shopify Communication Strategy Digital Strategy Consulting
Ancré(s)
Founder of the podcast Ancré(s)
June 2025 - Today (1 year and 1 month)
Nantes, France
By lending an ear, you will discover true stories, of Bretons by blood or by heart, bursts of emotion, moments of introspection... and perhaps, along the way, something to help you feel a little more grounded yourself.
Niji
Business Development Manager
DIGITAL AND IT
January 2022 - May 2025 (3 years and 4 months)
Nantes, France
Business development and management of a portfolio of key accounts, mid-sized companies, and institutions, focusing on digital transformation, customer experience, service design, data, AI, and information systems.

Management of an annual revenue portfolio of approximately €2.5 million.
Development of new business opportunities with key accounts, mid-sized companies, and public/para-public actors in the Grand Ouest region.
Sales of consulting, design, and technology projects: strategic scoping, customer experience redesign, digital platforms, data, AI, and organizational transformation.
Coordination with consulting, design, product, tech, and data teams to build responses tailored to client challenges.
Management of the commercial relationship throughout the entire cycle: prospecting, qualification, needs assessment, value proposition, negotiation, and account management.
Contribution to Niji's regional influence through network development, partnerships, and presence in the Nantes economic ecosystem.