Freelancer profile translated to English.
Back to original languageAbout Loic
I help brands turn insights into high-performing creatives on Meta and TikTok.
My role is upstream of execution: audience segmentation, messaging architecture, creative testing design, and production team briefing. I translate business strategy into measurable creative hypotheses: hook rate, thumb-stop rate, CTR.
Background: art direction (Publicis), digital strategy (OMMAX), and several paid social campaigns with on-the-ground results: stock depletion on a Meta B2B strategy, 28.9x ROAS on Boardmasters, 30.8x ROAS on Arenal Sound.
I work in sprints or ongoing support, depending on the team's creative maturity.
→ loicmaupin.xyz
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- OMMAX GmbHCreative Strategist – Paid SocialCONSULTING AND AUDITSOctober 2022 - May 2026 (3 years and 6 months)Berlin, GermanyEnd-to-end creative strategy for acquisition campaigns: insights, hooks, ad copy, production briefing.Boardmasters: £257k · ROAS 28.9x · CPA -73%.Arenal Sound: €416k · 30.82x ROAS · 24,852 tickets. CTR 0.89% on B2B formats (CWS, Siemens) from the first week.Clients: Costa Coffee, Superstruct Entertainment, Siemens, MG Motor.
- Everyday Content PublicisJunior Art Director - Motion DesignerSOCIAL NETWORKSOctober 2020 - October 2021 (1 year)Paris, FranceCreative conception and direction for social-first campaigns for international brands: Yves Rocher, Carrefour, Veolia, MGEN. Within a creative team, at an agency: brief, concept, motion design, and adaptation of Meta/Instagram formats.
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Education
- Master 2 (M2), Strategy and Innovation in Creation ManagementL'École Multimédia2021Master 2 (M2), Responsable stratégie et innovation de la création
- Multimedia Artistic Director, Digital Communication and Media / MultimediaL'École Multimédia2020Directeur Artistique Multimédia, Communication numérique et média / multimédia