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Loïc MaréchalLM

Loïc Maréchal

Supermalter

Art Director & Brand Designer

€600/day
5 projects
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Loïc

Passionate about strategy and creation, I am an Art Director & Brand Designer with 17 years of solid agency experience.

I support brands and/or agencies on various issues, from concept to production monitoring, and I am as comfortable in print as in digital, video, or activation.
My experience as a Creative Director allows me to work alone or with teams that I can supervise, and I know how to bring out the best in everyone's skills. I work on-site or from my office depending on your needs.

Creativity, efficiency, relevance, and speed (as well as a touch of humor) are the qualities that best define me.

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My areas of expertise:

• Art Direction & Creative Direction
• Communication Strategy
• Branding (naming, graphic identity, logo, guidelines, brand universe)
• Online and offline communication campaigns (film, print, digital)
• Publishing: books, brochures, flyers, POS displays
• Web Design (UX&UI): websites, emails, newsletters
• Brand Content
• Social Media
• Tenders

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I have had the pleasure of working for many major clients in a wide variety of sectors: Luxury (Dior, Hermès, Guerlain...), Cosmetics (L'Oréal, Lancôme, Armani, YSL, Interparfums, Clarins...), Medical (Roche, Johnson & Johnson, Janssen...), Services (Berlitz, Accorhotels.com, Veolia Propreté), Equipment (Sneakers Specialist, Motorola...), Automotive (BMW, Porsche, Mazda...), IT (Microsoft, Lenovo, Cisco, Sennheiser...) and many others.

When do we start working together?

Depending on your request, do not hesitate to contact me for a more precise quote.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Freelance
    Creative Director / Senior Art Director
    PRESS AND MEDIA
    April 2021 - Today (5 years and 4 months)
    Art Direction Graphic Design Graphic Guidelines Creation Visual Identity Creation Visual Communication Activation Branding Publishing Illustration Logo & Identity Content
  • SURF, Agence de Communication Intégrée 360°
    Creative Director
    PRESS AND MEDIA
    May 2014 - March 2021 (6 years and 10 months)
    Boulogne-Billancourt
    • Creative Consulting & Strategy: recommendations
    • Conception / Art Direction
    • Brand Identity Creation: visual identity, graphic guidelines, logo, graphic assets
    • Advertising (TV/Radio/Print): script, scenario, storyboard, shooting supervision
    • Publishing: annual reports, catalogs, brochures, books
    • Activation: social media (SOME), film, motion design
    • Digital: web design, emails, newsletters, banners, showcase websites

    • Management of the agency's creative team - scheduling
    • Client presentations

    • Selection and coordination of creative and technical professionals (directors, photographers, motion designers, sound designers, rough artists, freelance art directors)

    • References: Dior, Hermès, Guerlain, L'Oréal (Yves Saint Laurent, Lancôme, Giorgio Armani, Diesel, Vichy), Interparfums (Lanvin, Balmain, Repetto), Implicite (Simone Pérèle Group), Microsoft, Samsung, Johnson & Johnson, Acuvue, Mazda, Sport 2000.
    Creative Direction Art Direction Team Management 360° Communication Digital Communication Print Communication Communication Strategy Adobe After Effects Tender Response
  • SURF, Agence de Communication Intégrée 360°
    Art Director
    DIGITAL AND IT
    October 2011 - May 2014 (2 years and 7 months)
    Boulogne-Billancourt
    Active participation in the agency's creative and strategic redesign with the former creative director

    • Conception / Art Direction - Advertising (TV/Radio/Print): scenario, storyboard, art direction
    • Publishing
    • Marketing Services
    • Digital: interface design and web design - Visual identity
    Art Direction Advertising Publishing Web Design Digital Communication Storyboard Print Graphic Design User Experience Design Adobe After Effects Tender Response Adobe Photoshop Adobe Illustrator Adobe InDesign

Reviews

5.0

Out of 1 rating

R

Raphaele

Head of Marketing Communications - Vallourec Tubes (VT)

Reviewed on 7/3/2026

I recommend Loïc for your graphic design projects (brochures, infographics, stand designs, or any other print communication material). His productions are of excellent quality and even tight deadlines are always met. Loïc is very flexible and responsive, and adapts to the different constraints imposed on him.

Recommendations

SD
Olivier JardyOJ
Séverine De Abreu and 1 other person have recommended Loïc

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Education

  • 2004
    EPSAA
    2004

Skill set

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