Loïc L.

I am a graphic designer involved in my time, aware & concerned about the societal issues of the contemporary world. I practice graphic design around three main themes, which complement each other:

— REPRESENTATION DESIGN. I carry out projects for visual identities, publications, and layout of printed or digital tools, the purpose of which is to disseminate a message, values.

— ORIENTATION. Using functional & effective signs (creation of pictogram libraries, or typography), I facilitate the mobility of individuals in different types of spaces, while enhancing the link and its context. I carry out signage projects, ranging from the spatial programming of information to the management and support of the manufacturer for its realization. I also work on mapping projects.

— STRATEGY. The objective of each project is to respond to a problem. I support organizations using a design approach to resolve it, taking full account of the project's context, with the aim of developing a fair & useful project.

Finally, I believe I am very favorable to collaborative work, with other designers or in a multidisciplinary way. I am convinced that cooperation makes it possible to address complex subjects and solve collective, "public utility" problems.