Freelancer profile translated to English.

Description

Former Grand Reporter and Editor-in-Chief for prestigious and demanding media, I have been using my experience and skills for companies and institutions since 2002, within the framework of their Communication - Marketing strategies and systems.

- Creative, disruptive, a pioneer in Brand Content and Digital, I am an expert in multi-media strategies and systems, in Brand Activation, Brand Content strategies, and Operational Digital Marketing, in particular.

- My main areas of intervention:

Communication / Marketing Strategy;
Digital and Operational Marketing Strategy;
Digital Transformation Strategy;
"Brand, product and services activation" Strategy;
Editorial Strategy / Brand content;
Etc.

Discover a selection of references: viewniverse-studio.com

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Viewniverse Studio
Senior Marketing & Communication Strategist / Director Consultant
CONSULTING AND AUDITS
January 2011 - Today (15 years and 5 months)
Paris, France
= SKILLS =

- Communication / Marketing Strategy;
- Digital and Operational Marketing Strategy;
- Digital Transformation Strategy;
- "Brand, product and services activation" Strategy;
- Editorial Strategy / Brand content;
- Brand utility Strategy;
- Editorial strategy and line: high-audience and activation content - Creation and Production of high-value-added content for cinema, TV, digital (Web and Social Media);
- Internal Transformation Communication and Change Management Strategy
- Naming / Rebranding Strategy - Value Platform - Visual / Graphic Identity Charter / Editorial Charter and Platform - Digital Charter and System.

= SECTORS =

- Luxury, Fashion, Beauty;
- Silver Economy / Aging Population Economy / Demographic Transition;
- Banking - Insurance / Mutual Insurance;
- High Tech / Services;
- Public Services and Social / Parity Institutions;
- Early Childhood.

= BRANDS =

- Luxury, Fashion, Beauty:

Karl Lagerfeld;
Yves Saint Laurent;
Armani Beauty;
Lancôme;
Biotherm;
Maybelline New York;
Black Corner;
Chanel eyewear;
Diesel Only The Brave;

- Silver Economy / Aging Population Economy / Demographic Transition:

Korian;
Orpea;
Action Logement Seniors / Medico-Social;
Adhap;
Domidom;
Amélis - Sodexo Seniors;
Ministry of Labor and Employment: creation of the Personal Services sector;
Les Senioriales / Pierre & Vacances Seniors;
Les Girandières / Réside Études Seniors;
Synerpa;
Fesp;
Handuo;

- Banking - Insurance / Mutual Insurance:

Crédit Agricole;
Crédit Agricole Assurances;
Pacifica;
Maaf;
Humanis;
BNP Paribas;
Caisse d'Epargne;

- High Tech / Services:

Karl Lagerfeld - Digital Retail;
Paris Ile-de-France Universities: all digital platforms and services;
Reekip: brand and E-Commerce platform guaranteed by Crédit Agricole;
Parrot: launch of drones and ZIK headphones;
Servair / Air France;
Gedimat;

- Public Services and Social / Parity Institutions:

UNEDIC;
Pôle Emploi;
CNAM - National Health Insurance Fund;
Action Logement / Action Logement Seniors;
Paris Ile-de-France Universities;

- Early Childhood:

E Comme Enfants;
Cap Enfants;
Fesp Petite Enfance;
Editoria
Associate Director
DIGITAL AND IT
January 2006 - December 2010 (5 years)
Paris, France
= SKILLS =

Managing Partner of the Editoria Group (Editoria & Projédit agencies);
Head of Group Strategy and Development;
Consulting Director / Strategy Director;
Digital Strategist;
Brand Content Strategist.
DDB - Tagaro
Editorial Director
DIGITAL AND IT
January 2002 - December 2006 (5 years)
Paris, France
= KEY ACCOUNTS =

Unemployment Insurance (Unédic / Assédic); Accor Group / Accor Services; Orange; L'Oréal Internal Communication;
Responsible for the creation and management of multi-media systems;
Digital Transformation Consulting, Brand Content Strategy Consulting; Internal Change Management Support;
Evangelization of rich media / rich contents (rich media modules, web TV, etc.)