Freelancer profile translated to English.

Description

Graphic designer and art director, specializing in branding, logo, and visual identity.

I have 9 years of experience collaborating with international companies (Dyson, L'Oréal) and graphic design agencies in Paris and London.

Hello! 👋

I'm Loic, a freelance graphic designer / art director specializing in branding, logo, and visual identity.

Whether for a launch, a rebranding, or a campaign, I create tailor-made, coherent, and meaningful graphic universes.

Why work together?

My experience in both agency/client worlds (Dyson):This allows me to have a global vision of your projects. I can manage projects of all sizes, from creating a graphic system to its adaptation across all your campaign materials (print & digital).
A collaborative process:I consider every project as a creation in collaboration with the client or the project team.
A minimalist and focused approach:My approach aims to develop a simple and appropriate solution that aligns with the requests established during the brief analysis.

My areas of expertise:

- Branding & visual identity

- Art direction

- Print & Digital

Project examples:

- Bleu Robotics:

Logo, visual identity, website, investor presentation deck (see portfolio).

Recommendation from Benoît Berkoukchi, CEO:

"Loic truly transformed Bleu's identity. By understanding the company's DNA, proposing designs that embody it, and executing them efficiently and quickly, he earned my highest recommendation."

- Pyrénées Éco-Systèmes:

Logo, visual identity, vehicle livery, business cards (see portfolio).

Have a project for me or an idea to explore?

Let's discuss!

#GraphicDesign #ArtDirection #Branding #Logo #VisualIdentity #Print #Digital #Corporate #Tech #Creative

Industry field of expertise

Languages

Spanish
Basic
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Graphic Designer / Art Director
October 2025 - Today (10 months)
Paris, France
Clients:

- Bleu Robotics
Bleu Robotics aims to become the global leader in learning AI for humanoid robots in industrial environments.

For the startup's public launch, my role was to design the art direction, branding, logo, visual identity, one-page website, and investor presentation deck (see project in the portfolio section).

The result:a fundraising round that exceeded expectations, securing the startup's future and propelling it into its next growth phase.

Recommendation from Benoît Berkoukchi, CEO at Bleu Robotics:
"Loic truly transformed Bleu's identity. By understanding the company's DNA, proposing designs that embody it, and executing them efficiently and quickly, he earned my highest recommendation."

- Pyrénées Éco-Systèmes
A new player in the photovoltaic and electricity market, Pyrénées Éco-Systèmes wants to establish itself as a reference in the region.

To achieve this, my mission was to design the art direction, branding, logo, visual identity, vehicle livery, and business cards (see project in the portfolio section).

The result:a minimalist and impactful visual identity that clearly stands out from the visual codes of surrounding players.

Recommendation from Thomas Lavigne, Manager of Pyrénées Éco-Systèmes:
"Thanks to Loïc Heurtebis's expert advice for the logo creation, highlighting our name, as well as the vehicle livery and business cards, we have significantly strengthened our visibility. Each step was guided by sound recommendations. We highly recommend Loïc Heurtebis's services to any company seeking a solid visual identity and quality support."
Art Direction Visual Identity Logo Design Web Design Branding
Dyson
Senior Graphic Designer
E-COMMERCE
September 2021 - October 2025 (4 years and 1 month)
Paris, France
Art direction for campaigns and activations - French and global market (print and digital).
Art direction for photo and video shoots.
Research and production of concepts and presentations at COE (Center of Excellence, Amsterdam).
Creation of templates for the French and global market.
Communication with external agencies and printers.
Layout and editing for TV and DOOH campaigns.
Layout for OOH campaigns.
Design of icons and pictograms.
Creation of assets for social media (videos and motion).
Optimization of Dyson website assets.

Categories: floor care, hair care, air care, audio, lighting.
Art Direction Digital Communication Video Editing Art Direction & Visual Identity Brand Content
Birds communication
Graphic Designer
DIGITAL AND IT
September 2020 - Today (5 years and 11 months)
France
Projects: Thales, Transformative Sunday, Sur son 31
- Creation of icons and infographics
- Production of concepts for Web Design
- Creation of content for social media
Branding Visual Identity Icons Logo & Identity Web Design