Freelancer profile translated to English.
Back to original languageAbout Loïc
Hello!
With several years of experience in agencies as a consultant and manager, and as an expert in tracking, analytics, and CRO, I assist companies on various web marketing topics.
- Implementation of a solid and optimized tracking foundation to enable companies to monitor user behavior on websites.
- Configuration of analytics tools (Google Universal & GA4, Matomo, and others) offering optimized support for analysis.
- Performance and behavioral analysis using tools like Google Analytics, Content Square, Hotjar, to thoroughly understand user journeys and encountered issues.
- Implementation of A/B Tests to optimize the user journey.
- Optimization of internal company processes through automation (Zapier) to reduce daily tasks and streamline workflows.
Certified and expert on the main market tools:
- Google Analytics
- Content Square
- Ab Tasty
- Google Tag Manager
- Zapier
- AirTable
- Notion
I would be delighted to assist you on the topic of your choice!
French
Native or bilingual
English
Fluent
Can work on-site
Bois-Colombes (up to 50km)
Experience
- RESONEOHead of Web Analytics & DataDIGITAL AND ITSeptember 2021 - March 2022 (7 months)Paris, France
- LineUP 7Data - CRO ManagerDIGITAL AND ITJune 2020 - August 2021 (1 year and 2 months)Île-de-France, FranceTeam Management:- Creation of the Data department- Recruitment & management of 10 people Dashboards:- Creation of Google Big Query databases with links between analytics and media data (Funnel.io)- Creation of dashboards for various clients (Pierre & Vacances, Center Parcs, Kaporal, ...) via Tableau Software, Google Data Studio, or Google Sheets. Web Performance Optimization:- Analytics audit to understand macro behaviors- UX audit on Content Square to understand micro behaviors- Recommendations on all key CRO points (tracking, acquisition, content, UX, A/B tests, or personalization)- Prioritization of recommendations based on different criteria in a backlog.- Implementation of recommendations (Client tracking optimization via Google Tag Manager, implementation of A/B tests and personalization)- Monitoring and tracking of implemented tests- Creation of ROI Cases to highlight the results generated by our implemented recommendations. Tracking:- Creation of measurement plans and tagging plans (Interactions, data layer variables, ...)- Creation and configuration of Google Tag Manager accounts:- Implementation of native Tag Manager tags- Implementation of HTML tags to push code directly into the container, mainly for data layer variables- Implementation of custom Tag Manager variables (Google Analytics, data layer, custom JS, ...)- Management/creation of events related to the tagging plan- Creation and configuration of Analytics accounts, properties, and views- Custom dimensions and metrics- View filters- Site search- Custom acquisition channels- Advanced e-commerce- Goal creation- Linking with Adwords, or other third-party tools- Testing Creation of internal processes:- Automation of analytics audits- Reporting of A/B test performance- Project management processes- Backlog
- EDDOData - CRO ManagerJuly 2018 - June 2020 (1 year and 11 months)Île-de-France, FranceTeam Management:- Creation of the Data department- Recruitment and management of 4 people Dashboarding:- Creation of dashboards for various clients (Pierre & Vacances, Center Parcs, Kaporal, ...) via Tableau Software, Google Data Studio, or Google Sheets- Creation of Google Big Query databases between analytics and media data (Funnel.io) Web Performance Optimization:- Analytics audit to understand macro behaviors- UX audit on Content Square to understand micro behaviors- Recommendations on all key CRO points (tracking, acquisition, content, UX, A/B tests, or personalization)- Prioritization of recommendations based on different criteria in a backlog.- Implementation of recommendations (Client tracking optimization via Google Tag Manager, implementation of A/B tests and personalization)- Monitoring and tracking of implemented tests- Creation of ROI Cases to highlight the results generated by our implemented recommendations. Tracking:- Creation of measurement plans and tagging plans (Interactions, data layer variables, ...)- Creation and configuration of Google Tag Manager accounts:- Implementation of native Tag Manager tags- Implementation of HTML tags to push code directly into the container, mainly for data layer variables- Implementation of custom Tag Manager variables (Google Analytics, data layer, custom JS, ...)- Management/creation of events related to the tagging plan- Creation and configuration of Analytics accounts, properties, and views- Custom dimensions and metrics- View filters- Site search- Custom acquisition channels- Advanced e-commerce- Goal creation- Linking with Adwords, or other third-party tools- Testing Creation of processes:- Automation of analytics audits- Reporting of A/B test performance- Project management processes
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Education
- Master in Management, Marketing CommerceINSEEC2018Master en Management, Commerce Marketing
- University Diploma in Technology in Sales Techniques, Marketing and CommunicationIUT Mantes en Yvelines2015DUT Techniques de Commercialisations, Marketing et Communication
Certifications
- Google AnalyticsGoogle
- Content SquareContent Square