About Loïc
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- LogautypeFreelance Art Director & VideographerSeptember 2024 - Today (1 year and 9 months)Lyon, FranceJack-of-all-trades creative & curious with 10 years of experience in the graphic and audiovisual communication world. Passionate about cooking and creation, I always have one foot in the studio and one foot in the kitchen.As a heavy consumer of social media content, I assist brands in creating their media production (production, writing, directing, editing, and graphic design) and their brand identity.Portfolio: bit.ly/FolioType
- NINKASIGraphic and content designerSeptember 2021 - March 2024 (2 years and 6 months)7th Arr., Lyon, FranceArt direction, graphic design, and content creation are the three pillars of my experience at Ninkasi for the brand globally: the brewery and distillery, its bars and restaurants, its cultural & musical activities, as well as its media brand Ninkasi Stories. From employer branding campaign creation to stand or beer label execution, including creating visuals or videos for social media, and the e-shop, my role within the Ninkasi creative studio was versatile and utilized my skills in design, writing, and videography. The Ninkasi Stories shows I collaborated on the most:- Dans La Sauce: program pitch and concept, production, writing, hosting, post-production supervision, identity, and graphic design of the branding.- Chef De Party: program pitch and concept, co-production, writing, post-production supervision, identity, and graphic design of the branding.- Rendez-vous en bière inconnue: program pitch and concept, co-production, co-writing, camera work, post-production supervision, identity, and graphic design of the branding.- Lilya In The Sky: production, writing, co-direction with Skope Films, post-production supervision.- Shaker Social Club: program pitch and concept, co-writing, artistic direction, and identity. For the entire media outlet: graphic creation of thumbnails, consulting and/or co-writing, monitoring media and video trends, copywriting, and artistic direction of the Ninkasi Stories communication campaign.
- CRUCreativeJuly 2018 - August 2021 (3 years and 1 month)Lyon, FranceArtistic direction and graphic design for campaigns, brand identity, social media content creation, product shooting, illustration, event design, motion graphics, video capture & editing. Clients: Valrhona, Ninkasi, Pomme de Pain, Interfel, Philibert Savours, Alpina Savoie, Norohy, Elle & Vire, Brasserie Dulion, Panzani, Aoste, KFC, Sarrade...
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Education
- Professional Bachelor's Degree, Multimedia CommunicationIAE Lyon2014Licence professionnelle, Communication multi média
- Culinary Arts CertificateLycée Hélène Boucher2021CAP cuisine
Certifications
- Certified Beer ServerCicerone2022
- Thinking, Designing, and Writing the Author DocumentaryINA Campus2025