Freelancer profile translated to English.

Description

In digital since 2021 and formerly in e-commerce catalog management, I specialized in UX Design to help companies create clearer, more effective, and higher-performing purchasing journeys.

I opened my own agency with one goal: to optimize every step of the journey to increase average order value, reduce abandonment, and improve retention.

My expertise:

UX research, UX audits, UX Benchmarking

Optimization of purchasing journeys (desktop & mobile)

Design of modern, conversion-oriented interfaces

Tests, analyses, and iterations for measurable results

I support brands that want to level up through high-performing UX.

📩

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Agence Fracassetti
Product Designer
E-COMMERCE
September 2025 - Today (9 months)
L’Agence Fracassetti was born with a clear specialization: E-commerce Product Design.

As a Product Designer, I craft useful, intuitive, and high-performing experiences, combining UX Design (research, journeys, ergonomics) and UI Design (clear, coherent, and engaging interfaces), always in service of conversion and the user.

•UX Research
•UX Design
•UX Writing
•User testing
•E-commerce & conversion optimization

•UI Design
•Design System
•User journeys & wireframes
•Prototyping (Figma)
UIKit Product designer User Research User Interface Design User Experience Design
Petit Bateau
Product Designer
E-COMMERCE
September 2024 - September 2025 (1 year)
92130 Issy-les-Moulineaux, France
At Petit Bateau, I worked on a key e-commerce challenge: how to transform a product page to reassure, inspire, and encourage purchase.

• User testing, analysis, and reporting
• Wireframe design
• Facilitation and co-creation workshops
• UX Benchmark
• UX research
Workshop Facilitation User Research User Experience (UX) UX Writing Product design
Perl
Product Designer
E-COMMERCE
September 2023 - August 2024 (11 months)
Paris, France
The project aimed to modernize the existing customer area, allowing users to easily access their documents, track the progress of their properties, view construction photos, and communicate with customer service.

Creation of a customer area
• UI design
• Wireframe design
• Facilitation and co-creation workshops
• UX Benchmark, UX research
• User testing, analysis, and reporting
Workshop Facilitation User Experience Design User Interface Design Product designer User Testing

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Mastery of AI chatbot fundamentals, Experience Analytics Web Fundamentals Certification, Experience Analytics Web Fundamentals NoCode & E-commerce, Squarespace, Contentsquare Find & Fix Certified
Maitrise les fondamentaux de l'IA chatbot Experience Analytics Web Fundamentals Certification Experience Analytics Web Fundamentals NoCode & E-commerce Squarespace Contentsquare Find & Fix Certified
Master Lead UX
Digital Campus
2025
Master Lead UX

Check out Loïc's education

Loïc Fracassetti

Product Designer (UX/UI) | E-commerce

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