Description

Over 10 years of strategic sales roles within the houseware industry,

experiencing all the channels in several countries, in several languages,

developing sustainable growth, building brands and establishing strong

relationships with key partners. From small companies to FMCG’s context.

Industry field of expertise

Languages

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km)

OXO – HYDROFLASK (Helen of Troy)
International Sales Manager - Southern Europ and Nordics
January 2023 - July 2024 (1 year and 6 months)
Group : Helen of Troy (Home & Outdoor) : American group worldwide developer and brand marketer under owned and licensed brands / Nasdaq traded Brands : Oxo and Hydroflask (leaderships international brands) Key missions : adding the Nordics countries (strategic partner) to the scope
OXO - HYDROFLASK (Helen of Troy Group)
International Sales Manager - Southern Europ
January 2021 - January 2023 (2 years)
Key missions :
• Introduce new distributor and manage transition (Houseware & Outdoor)
• Management main distributors EMEA (France, Spain, Italy)
• Meeting with biggest retailers and distributor to set up partnerships
• Brand execution campaign : installation of branded displays, shop in shops in top stores
• Strategy / Promo plan / Marketing budget / Review in market / Tradeshows / forecasts
• Direct Management of French groceries (Carrefour, Auchan, Monoprix, Leclerc)
• Outdoor channel : Hydroflask french distributor / Switch from agent to distributor in Spain
OXO-(HelenofTroyGroup)
Sales Manager France
May 2020 - January 2021 (8 months)
Launch and management of the Distributor for the stratégic French Market (Selective distribution)
Business développement of the groceries (Auchan, Carrefour, Monoprix) with second volumic Oxo Softworks range.

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Master's Degree
BUSINESS SCHOOL
2008
Master's Degree
Business Development & Marketing
Ecole Supérieure de Commerce (ESC)
Business Development & Marketing

Loïc Fourcade

International Sales Manager