Freelancer profile translated to English.
Back to original languageAbout Loic
Expert CRM and Webmastering for over 10 years, I assist brands (L'Oréal, BZB, Tape à l'oeil, Vinci Immobilier, Kiabi, ...) in optimizing their customer journey and web presence.
I also create your website with Wordpress and Elementor.
I also train students in the fields of emailing and Wordpress webmastering.
Tools used: Dartagnan, Selligent, Wordpress, Drupal, ...
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 30km), Arras (up to 40km), Lille (up to 20km)
Experience
- L'Oréal France - Division Luxe
On Malt
Dartagnan Email Integration - Luxury DivisionFASHION AND COSMETICSJanuary 2026 - June 2026 (6 months)Creation of campaigns on Dartagnan for Yves Saint Laurent, Armani Beauty, Helena Rubinstein, Carita and Aesop.Variations in different languages.Continuous communication to improve processes and email qualityAvailability and responsiveness! - L'Oréal SA - L'Oréal FranceDartagnan Expert - Email IntegrationFASHION AND COSMETICSSeptember 2021 - Today (4 years and 11 months)Paris, France**Creation of Master Templates**: Design reusable master structures to ensure brand consistency (Branding) across all campaigns.**Management of the module library**: Create blocks (headers, footers, product blocks, reassurance blocks) that will be assembled by the marketing teams.**Styleguide Configuration**: Set up fonts, colors, margins (paddings), and rounded corners globally to avoid manual input errors.**Mobile-First & Fluid Hybrid**: Master Dartagnan settings to ensure the email adapts perfectly on all devices (iPhone, Android, Desktop).**Dark Mode Optimization**: Configure specific styles so that the email remains readable and aesthetically pleasing when dark mode is activated by the user.**Webfonts Fallback**: Configure fallback fonts (Arial, Helvetica) in case brand fonts are not supported by the email client (e.g., Outlook).Personalization, work on email weight, length, advice and support. Variations in different languages.Brands supported: Mugler, Biotherm, Armani, Yves Saint Laurent, Kérastase, AESOP, IT Cosmetics, Kiehl's, Valentino, Helena Rubinstein, Carita, ...High availability and responsiveness:adherence to deadlines, confidentiality, and professional delivery. Adaptability to the specificities and expectations of each brand.
- L'Oréal France - PPD (Pro)Implementation of the new Kerastase loyalty programFASHION AND COSMETICSApril 2025 - August 2025 (5 months)- Setup of the loyalty program on SFCC- Monitoring of bug resolution with technical teams
Reviews
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Education
- Basic session on the Campaign Commander tool by Smartfocus. Email integration, database segmentation, newsletter programming and sending.Campaign Commander2012