Freelancer profile translated to English.
Back to original languageAbout Loic
Expert in CRM and Webmastering for over 10 years, I support brands (L'Oréal, BZB, Tape à l'oeil, Vinci Immobilier, Kiabi, ...) in optimizing their customer journey and web presence.
I also train students in the fields of emailing and Wordpress webmastering.
Tools used: Dartagnan, Selligent, Wordpress, Drupal, ...
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 15km), Arras (up to 40km), Lille (up to 20km)
Experience
- L'Oréal SA - L'Oréal FranceDartagnan Expert - Email IntegrationFASHION AND COSMETICSSeptember 2021 - Today (4 years and 9 months)Paris, France**Master Template Creation**: Design reusable master structures to ensure brand consistency across all campaigns.**Module Library Management**: Create blocks (headers, footers, product blocks, reassurance blocks) that will be assembled by marketing teams.**Styleguide Configuration**: Set up fonts, colors, paddings, and border-radius globally to avoid manual input errors.**Mobile-First & Fluid Hybrid**: Master Dartagnan settings to ensure emails adapt perfectly on all devices (iPhone, Android, Desktop).**Dark Mode Optimization**: Configure specific styles so that the email remains readable and aesthetically pleasing when the user activates dark mode.**Webfont Fallback**: Configure fallback fonts (Arial, Helvetica) in case brand fonts are not supported by the email client (e.g., Outlook).Customization, work on email weight, length, advice and support. Variations in different languages.Brands supported: Mugler, Biotherm, Armani, Yves Saint Laurent, Kérastase, AESOP, IT Cosmetics, Kiehl's, Valentino, Helena Rubinstein, Carita, ...**High availability and responsiveness**: adherence to deadlines, confidentiality, and professional delivery. Adaptability to the specificities and expectations of each brand.
- L'Oréal France - PPD (Pro)
On Malt
Implementation of the new Kerastase loyalty programFASHION AND COSMETICSApril 2025 - August 2025 (5 months)- Loyalty program setup on SFCC- Bug resolution tracking with technical teams - ECITV / ESUPCOMLecturerEDUCATION AND E-LEARNINGOctober 2024 - Today (1 year and 8 months)Lille, FranceTraining of 1st and 2nd year students at ECITV Lille and ESUPCOM Lille on the following topics:- Emailing- Writing for the web and social media- Wordpress
Reviews
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Education
- Basic session on the Campaign Commander tool by Smartfocus. Integration of emails, database segmentation, programming and sending of newsletters.Campaign Commander2012