Freelancer profile translated to English.

Description

Consultant at Deloitte in Digital strategy and analytics for 7 years (between Paris and London), I joined Datama in January 2019 to participate in the creation of a young startup specializing in providing a platform for optimizing eCommerce performance and conversion (Performance variation, mix effects, conversion funnel analysis, statistical tests...)

Thanks to Datama's expertise in analytics, I have powerful data tools to carry out my missions with more relevance and efficiency on topics of performance analysis, dashboard creation, dataset analysis, web analytics,...

Tableau Software / PowerBI / DataStudio

Google Analytics

R / Python/ SQL Language

DataIku, Alteryx

Excel / VBA / PowerPoint

Previous experiences for major clients and eCommerce sites (Nissan, Allianz, Pichet, Total, SNCF, Schneider, Kronenbourg, RSI, Caisse des Dépôts, DGFiP, Lagardère, HSBC, Dyson, Lapeyre, Coca Cola, Monoprix,...)

I completed a data science training at Ecole Polytechnique in 2020, I hold an engineering degree from Esme Sudria and a Master's degree in IT and new technologies from HEC Paris

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 10km)

L'Oréal SA - L'Oréal France
Data Analyst – Retail Data Quality and Reliability
RETAIL (SMALL BUSINESS)
June 2025 - July 2025 (1 month)
Paris, France
Project to clean and ensure the reliability of databases covering all sales points in Europe.
Audit and data quality improvement for several thousand sales points (addresses, store existence, information consistency).
Development of automations with ChatGPT and associated scripts to verify the existence and validity of addresses.
Data normalization to enable consolidated reporting and homogeneous use by retail teams.
IA générative Analyse de données Big Data
diptyque
Data Analyst – Retail Performance Monitoring in Tableau
LUXURY GOODS
February 2025 - April 2025 (2 months)
Paris, France
Implementation of interactive reporting in Tableau for international store performance monitoring.
Design and development of dashboards for managing retail activity (sales, traffic, key performance indicators).
Creation of advanced calculated fields for comparative analysis: Year-to-Date, Month-to-Date, Month-over-Month, Year-over-Year.
Improved analysis flexibility by allowing users to select their comparison scopes.
Tableau software Business intelligence Pilotage performance
AccorHotels
Data Analyst – Conversion Funnel Monitoring Implementation
HOSPITALITY
October 2024 - December 2024 (2 months)
Issy-les-Moulineaux, France
Implementation of conversion funnel performance monitoring on the group's mobile application and website.
Development and optimization of SQL queries in BigQuery to extract and structure user journey data.
Integration and use of analyses in the Datama tool for automated and interactive KPI monitoring.
Identification of friction points in the conversion funnel and restitution of insights to marketing and product teams.
Anomaly detection analysis to quickly identify unusual performance variations and alert relevant teams.
Evaluation of A/B test performance (conversion, engagement, journey) to support strategic decisions by product and marketing teams.
SQL Big Query Web analytics Google Analytics Web Performance