Freelancer profile translated to English.
Back to original languageAbout Loïc
✊ MY MISSION (in one sentence):
I help SMEs and startups attract prospects to their website through long-form article writing.
👉 THE GOAL (in one sentence):
To enable you to generate more online sales sustainably through web writing and SEO, the 2 most powerful tools to achieve this.
🛤 MY JOURNEY (in 4 key steps)
Step ①
Still a student, I published my first articles on the entrepreneurial ecosystem in 2016: the most read exceeded 10,000 readers (in French and English).
Step ②
I co-founded Feed.Mind, the first chatbot allowing students to improve their general knowledge directly on Facebook Messenger through weekly quizzes that I wrote.
The chatbot went viral:
- We had over 4,000 regular users per week
- 70% retention
- 950,000 messages exchanged
- A marketing budget of €0
We were #1 in the Messenger rankings for over a year.
Step ③
I worked for 2 years in conversational artificial intelligence.
I analyzed hundreds of conversations every day to understand customer intentions and respond as relevantly as possible in writing.
Step ④
Already well-versed in writing, I decided to train in SEO to understand how to combine copywriting and good Google ranking (one without the other is useless).
- In late 2020, I took the course by Brian Dean, a reference in the field in the USA (website: backlinko.com)
- To deepen my knowledge, I also took the "Blogging for business" course by Ahrefs, which is the origin of my favorite SEO tool (website: ahrefs.com/academy/blogging-for-business)
2021: I can now state that I am a freelance SEO Copywriter (others would say "SEO Web Writer").
👉 Shall we discuss your project? My website to book a free 20-minute call: loiccoutalsalle.fr
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceSEO Copywriter // Web WriterCONSULTING AND AUDITSJanuary 2021 - Today (5 years and 5 months)I am a freelance SEO Copywriter: this anglicism means I lend my pen AND my technical SEO knowledge (Google ranking) to SMEs or startups.✍🏼 My specialty:
- Long-form articles & article series that will make you the reference in your industry for your target prospects and allow you to attract more clients sustainably through the cumulative effect of SEO.
👉 Want to know more? My website to book a free 20-minute call: https://loiccoutalsalle.fr/ - Passion LabPodcast Host & bloggerPRESS AND MEDIAFebruary 2021 - Today (5 years and 4 months)🎙 Passion Lab is the podcast (+blog) that helps passionate individuals to become entrepreneurs and make a living from their passion.Want a preview of my work?
- The first blog articles are available here (5 case studies of individuals living their passion + a template to get started in 2021): passionlab.fr/blog
- MindsayProduct ManagerTECHMay 2019 - September 2020 (1 year and 4 months)Paris, Île-de-France, France🤖 At Mindsay, we’ve developed a conversational A.I solution tailored for travel companies. Everyday it enables our customers to save time & reduce costs of their customer service by automating up to 80% of recurring requests, enhance their customer experience by bringing relevant assistance 24/7 and boost their sales by pushing ancillaries at the right time.As an Industry Product Manager, I am responsible for :
- Establishing our OTA & TMC Product global positioning and deployment strategy (Pricing, KPIs, OKRs, resource management) in close collaboration with the founders ;
- Scoping the solution (Market Research, Benchmarking, Roadmap) and follow its implementation with our tech team ;
- Coordinating with the sales and marketing teams to align the company on a unique value proposition ;
- Meeting our technical partners, prospects and clients to iterate on the final product.
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Education
- Master's degreeUniversity of Exeter2018Entrepreneurship & Digital transformation
- PGE Master of ScienceKEDGE Business School2018Entrepreneuriat & Marketing Digital