Freelancer profile translated to English.
Back to original languageAbout Loïc
360° Marketing & Communication Project Manager
I manage your digital marketing projects and campaigns from start to finish, from scoping to results analysis. I work on strategic vision as well as operational execution, to transform your business objectives into concrete and measurable actions.
What I do for you:
- 360° Marketing & Communication Strategy : audit, objective scoping, strategy and roadmap construction
- 360° Project Management & Execution : planning, coordination of service providers and creative teams, budget monitoring until delivery
- Websites : creation, updates, and maintenance of showcase and e-commerce sites on CMS (WordPress, Webflow, Odoo)
- Marketing Automation & CRM : automated scenarios, customer relationship structuring and monitoring
- Project Management Support for communication agencies when your teams are at full capacity
- Acquisition & Visibility : SEA, SEO, social ads, content
- Measurement & Optimization : tracking, reporting, continuous adjustments
Some references I have managed:
- Panasonic / Lumix : 20th anniversary digital campaign, an Instagram treasure hunt that boosted engagement and follower count
- WWF France : 4th report on sustainable mobility, 80 printed pages, motion design film, and digital adaptations
- Groupement Les Mousquetaires (Bricomarché, Bricorama, Brico Cash) : management of the internal magazine Tribu, editorial coordination, and budget monitoring
- Vauban IP : website redesign, branding, content, design, and layout of reports (annual, CSR, white paper)
From brief to reporting, you have a single point of contact. I respond within 24 hours.
Are you preparing a launch, looking for project support, or want to take back control of your campaigns?
Write to me, let's discuss it.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Bright
On Malt
Digital Project Manager – Kickstarter LaunchTELECOMMUNICATIONSApril 2026 - April 2026Digital project management support for the launch of a video game.- Digital project management and execution
- Content coordination and management (social media, website, materials)
- Website updates and optimization (Webflow)
- A/B test setup and monitoring
- Email campaign management
- Crowdfunding campaign support
- Media campaign management and optimization
- HAVAS PARISProject Manager - Digital Campaigns and CopywritingRETAIL (LARGE RETAILERS)December 2025 - December 2025In this role, I supported the team in managing and executing digital and email campaigns for one of their clients, under tight deadlines.Specifically, my involvement focused on:
- Digital Project Management: stakeholder coordination (creative teams, art directors, client), schedule and deliverable tracking, priority management.
- Newsletter Copywriting: newsletter concept and writing (editorial angle, hooks, CTAs), incorporating client feedback and preparing content for approval.
- Creative & UI Monitoring: creative brief for desktop & mobile mockups, supporting the art director on email templates and digital assets.
- 360° Marketing Operation: contribution to an engaging campaign combining landing pages, launch emails, community content, and participation mechanics.
- Optimization & Efficiency: content structuring, client document centralization, and streamlining communication to speed up approvals.
- FreelanceFreelance Communication & Marketing Project ManagerMarch 2025 - Today (1 year and 5 months)Paris, France• Tailored support for companies in defining and implementing 360° communication strategies.• Brand universe development and community management: editorial line, content creation, community engagement, and reporting.• Cross-functional project management: visual identity, websites, SEO, SEA, email marketing, automation, CRM.• Implementation of performance tracking and analysis tools to adjust strategies in real-time and maximize ROI.• Integration of artificial intelligence and automation solutions to personalize customer journeys and improve marketing action effectiveness.
Reviews
S
Sandrine
Directrice Associée - HAVAS PARIS
Several days project
-
Reviewed on 12/23/2025
We entrusted Loic with a project management/content creation mission with very tight deadlines. He was a quality support for the team. He quickly adopted the campaign's tone of voice, guided our creative team, and produced quality content within the given timelines. We would gladly work with him again if the opportunity arises.
Abdel
President - Bright
Reviewed on 4/29/2026
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Education
- Specialized MasterKedge BS2022Mastère spécialisé Marketing Digital & ventes
- International BachelorKedge BS2019Bachelor International