About Loic
- E-commerce strategy and product vision
- E-commerce audit and conversion rate optimization (CRO)
- Technical architecture and platform choices (Shopify, Shopify Plus, Prestashop, WordPress, custom)
- Structuring digital projects and prioritizing roadmaps
- Process optimization and automation
- Supporting leaders in their digital decisions
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Experience
- CosmiwebE-commerce & Digital Strategy ConsultantOctober 2020 - Today (5 years and 10 months)Supporting SMEs and brands in their e-commerce development or transformation projects.Interventions on various issues:
- E-commerce site audits and identification of areas for improvement (UX, conversion, product organization)
- Support in defining e-commerce strategies and prioritizing roadmaps
- Optimization of purchasing journeys and conversion funnels (CRO)
- Assistance in choosing e-commerce platforms and technical architectures
- Structuring and managing digital projects
I primarily work with leaders, e-commerce managers, and product teams on ad-hoc consulting or strategic support assignments. - GradiwebCEO & FounderFebruary 2015 - Today (11 years and 6 months)Creation and development of a digital agency specializing in the design and evolution of e-commerce platforms.Main responsibilities:
- Management of e-commerce projects for brands and SMEs
- Coordination of technical and product teams
- Definition of technical and strategic orientations for projects
- Structuring of work methods and internal processes
The agency operates between France and Colombia, allowing me to work in international contexts and manage multicultural teams. - Assurances MACSFDigital Project Manager ConsultantBANKING AND INSURANCESeptember 2010 - April 2020 (9 years and 7 months)Participation in a project to implement an electronic document management (EDM) solution within the IT department, aimed at improving document management and circulation for sales and consulting teams.Main responsibilities:• Gathering and analyzing needs from business teams• Designing and writing functional and technical specifications• Coordination with IT teams and monitoring implementation• Managing relationships with internal clients• User training and knowledge transfer to internal teamsThis assignment allowed me to gain initial experience in digital project management, bridging the gap between business needs and technical solutions.
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Education
- Master in MIAGE (Information Technology Methods Applied to Business Management)Paris Cité University (René Descartes)2011