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Loic B.LB

Loic B.

E-commerce & Shopify Plus Partner Consultant

€850/day
Versailles, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Loic

I have been an e-commerce consultant and agency leader for over 12 years.

I support SMEs and growing brands in structuring and optimizing their digital business: e-commerce strategy, e-commerce audit, technology choices, conversion rate optimization (CRO), and digital project organization.

My approach is at the intersection of business, product, and technology.

Over the years, I have worked on numerous e-commerce projects: creation and redesign of platforms using various technologies, e-commerce audits, UX and CRO optimization, improvement of purchasing journeys, and structuring of the digital stack.

Thanks to my technical and entrepreneurial background, I can intervene in:
  • E-commerce strategy and product vision
  • E-commerce audit and conversion rate optimization (CRO)
  • Technical architecture and platform choices (Shopify, Shopify Plus, Prestashop, WordPress, custom)
  • Structuring digital projects and prioritizing roadmaps
  • Process optimization and automation
  • Supporting leaders in their digital decisions

In parallel to my consulting activities, I manage an agency specializing in the development and optimization of e-commerce platforms, which allows me to stay closely connected to the operational and technical realities of projects.

I typically provide audits, strategic consulting, or ad-hoc support to leaders, e-commerce managers, or marketing teams.

Accustomed to working in international environments, I have developed a strong adaptability and a global vision of business and digital challenges.
  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Fluent

Can work on-site
Versailles (up to 50km)

Experience

  • Cosmiweb
    E-commerce & Digital Strategy Consultant
    October 2020 - Today (5 years and 10 months)
    Supporting SMEs and brands in their e-commerce development or transformation projects.

    Interventions on various issues:
    • E-commerce site audits and identification of areas for improvement (UX, conversion, product organization)
    • Support in defining e-commerce strategies and prioritizing roadmaps
    • Optimization of purchasing journeys and conversion funnels (CRO)
    • Assistance in choosing e-commerce platforms and technical architectures
    • Structuring and managing digital projects

    I primarily work with leaders, e-commerce managers, and product teams on ad-hoc consulting or strategic support assignments.
    E-commerce Strategy E-commerce Audit E-commerce Website Creation digital-transformation
  • Gradiweb
    CEO & Founder
    February 2015 - Today (11 years and 6 months)
    Creation and development of a digital agency specializing in the design and evolution of e-commerce platforms.

    Main responsibilities:
    • Management of e-commerce projects for brands and SMEs
    • Coordination of technical and product teams
    • Definition of technical and strategic orientations for projects
    • Structuring of work methods and internal processes

    The agency operates between France and Colombia, allowing me to work in international contexts and manage multicultural teams.
    E-commerce Website Creation E-commerce Audit E-commerce Strategy Shopify Website Creation
  • Assurances MACSF
    Digital Project Manager Consultant
    BANKING AND INSURANCE
    September 2010 - April 2020 (9 years and 7 months)
    Participation in a project to implement an electronic document management (EDM) solution within the IT department, aimed at improving document management and circulation for sales and consulting teams.

    Main responsibilities:

    • Gathering and analyzing needs from business teams
    • Designing and writing functional and technical specifications
    • Coordination with IT teams and monitoring implementation
    • Managing relationships with internal clients
    • User training and knowledge transfer to internal teams

    This assignment allowed me to gain initial experience in digital project management, bridging the gap between business needs and technical solutions.

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Education

  • Master in MIAGE (Information Technology Methods Applied to Business Management)
    Paris Cité University (René Descartes)
    2011

Skill set

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