Loic Berenguier

Support for managers and teams in project management and organization

✔DECATHLON TECHNOLOGY: PMO Support Mission In progress Oct 2022 - ... / Lille Team Support ✔NAOO: CMO Support Mission Jan 2022 - June 2022 / Lille Marketing Strategy Support / Start Up / Fundraising ✔GL EVENTS: Marketing Director Transition Mission Oct. 2021 - May 2022 / Lille Brand Platform Redesign Immotissimo and Geek Days / Team Support 5 people ✔LEROY MERLIN: Content Strategy Consulting Mission Oct. 2021 - April 2022 / Lille In partnership with RELEVANS, recommendation of a content strategy based on 26 interviews of the LM ecosystem. ✔LE GRAND MIX: General Manager Transition Mission Aug 2021 - Dec 2021 / Tourcoing Team Animation and Coordination / Support for post-covid business recovery Team Management 15 people ✔CCI hauts de France: Communication Director Transition Mission March 2021 - July 2021 / Lille Communication Missions Audit / Team Reorganization / Process Optimization Team Management 34 people ✔HUBSIDE: Marketing and Communication Director Transition Mission Nov. 2019 - Feb. 2021 / Paris Team Reorganization and Recruitment (SEA, SEO, CM,..) / Brand Development (Branding, Awareness) / Customer Acquisition / E Reputation and PR Scope France, Spain, Belgium and Italy Team Management 25 people Consulting: Brand Platform and Territory ✔SAVEUR BIERE ✔MOTOBLOUZ ✔TICKETMASTER Consulting: Partnerships and BizDev Support ✔ LA VOIX DU NORD - LA VOIX DU ROCK ✔ LE GALLODROME

Team Management 30 people

- Redefinition of the brand platform "people before money"

- Optimization of online and offline acquisition and conversion

- Development of a customer and marketing approach based on customer "uses"

- Implementation of prospect traction through brand content (site &you), Social Networks

- Implementation of a cross-functional customer experience organization

- Management of transactional site redesign projects (UX)

- Implementation of Data Lake and DMP