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About Loic

I help companies, brands, and entrepreneurs develop their business, audience, and revenue, with an approach focused on strategy, execution, and skills transfer.

My role is twofold:
to deliver concrete short-term results and to structure methods that your teams can then deploy independently.

I work on both marketing strategy (positioning, offers, prioritization) and operational activation (acquisition, content, sales funnels), while systematically integrating a logic of team skill development.

What I most often work on:

Structuring marketing and growth strategy

Developing revenue and profitability

Audience and subscriber growth

Implementing sales funnels and optimizing conversion

Marketing skills transfer (methods, frameworks, processes)

Operational training for marketing and management teams

My way of working:

Pedagogical, clear, and structured approach

Explanation of decisions and levers activated

Directly actionable tools and methods

Objective: progressive autonomy for your teams

Types of projects I enjoy:

SMEs, brands, and entrepreneurs in the structuring or growth phase

Projects where the objective is clear: more clients, more revenue, more internal control

Consulting, long-term support, or strategic training missions

My goal:

To help you make better marketing decisions, achieve measurable results, and build a more autonomous and effective marketing organization.

I systematically integrate a skills transfer logic, so that your teams understand, master, and replicate the marketing levers implemented.
  • French

    Native or bilingual

Can work on-site
Lille (up to 50km)

Experience

  • Nord Compo
    Marketing Manager
    November 2021 - October 2024 (2 years and 11 months)
    Lille, France
    Define the agency's overall marketing strategy

    Clarify positioning, value proposition, and offers

    Align marketing, sales, and production

    Manage medium/long-term vision (growth, brand awareness, specialization)
    Corporate Strategy Content Strategy & Branding (Authority, Visibility, and Conversion Building) SEA Social Media E-commerce
  • libeo agence digitale
    Marketing Communications Manager
    November 2021 - October 2024 (2 years and 11 months)
    Acquisition funnels

    Landing pages & sales pages

    Campaign calendar

    Acquisition reporting (CPL, CPA, ROAS)

    Lead tracking dashboards (CRM)
  • NORD FORMATION
    Trainer/Webmarketing Project Manager
    March 2020 - November 2021 (1 year and 8 months)
    Lille, France
    Training:
    • Digital marketing training (website, social media...)
    • Creation of training materials in marketing and communication
    • Deployment of an e-learning platform
    • Online training (webinar format) on key issues to generate traffic and create qualified prospect contact opportunities
    • Monitoring partner progress with adapted pedagogical support (suggesting complementary training...)

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Education

  • BTS NEGOCIATION RELATION CLIENT, Comptabilité et commerce / gestion
    CEPRECO Formation CCI Hauts de France
    2013
    BTS NEGOCIATION RELATION CLIENT, Comptabilité et commerce / gestion

Skill set

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