Freelancer profile translated to English.
Back to original languageAbout Loïc
After 15 years in advertising agencies, I now support brands, agencies, and production companies in the conception and production of films, campaigns, and visual content using AI.
My approach remains deeply creative: starting from a precise insight, finding the idea/story that will resonate with people.
AI then acts as a production lever to bring this vision to life with rigor, precision, and a high level of quality.
My latest project, "French Touch Family" with Ed Banger, directed using AI, generated over 1.5 million views.
I am also part of the Creative Partner Programs at Runway and Kling AI, allowing me to access their latest innovations and regularly exchange with their teams.
Expertise: AI Films • Creative Direction • Brand Content • Storytelling • Campaign Concepts
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- FreelanceAI Director & Creative DirectorFebruary 2026 - Today (6 months)Hôtel de Ville, Paris, France✧ Art direction and production of AI content for brands, agencies, and production companies: concept, art direction, final production.✧ Reference: French Touch Family - imaginary sitcom intro for the 30th anniversary of French Touch. 1.5M views, with Ed Banger Records.✧ Creative Partner: Runway & Kling.
- Hungry and FoolishSenior Creative / CopywriterJanuary 2018 - February 2026 (8 years and 1 month)Paris, France✧ Conception and creation of campaigns: TV commercials, print, radio, activations, social media. Responding to tenders. Production supervision (shooting, photo shoots) and external partners.✧ Clients: Biocoop, BIC, Shine, Puy du Fou, BNP Paribas, LNR.✧ Awards: Club des directeurs artistiques, Grand prix stratégie de la Publicité, Epica Awards.
- Publicis ConseilCreative / CopywriterJanuary 2013 - February 2018 (5 years and 1 month)Île-de-France, France✧ Conception and creation of campaigns: TV commercials, print, radio, social media, activation. Responding to tenders. Production supervision and external partners.✧ Clients: Orange, Le Monde, Renault, Dacia, BNP Paribas.✧ Awards: New York Festival, L.I.A Awards, Club des Directeurs Artistiques,
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Education
- Master in Digital Communication Engineering and ManagementHETIC2009Master ingénierie et management de la communication numérique
- Bachelor's degree in Information and CommunicationUniversité Paris 82007Licence Information et Communication