Freelancer profile translated to English.
Back to original languageAbout Loic
After five years spent in a creative studio, I am back on Malt to offermy expertise in art direction, visual design, and production, as a part-time freelancer.
With over **10 years of experience**, I have collaborated with brands such as **PUMA, ADIDAS, TIMBERLAND, DIOR, PSG, FC BARCELONA, COURIR, UMBRO**, and **RAKUTEN**, conceptualizing high-impact visual campaigns on a European scale.
Based betweenParis and Barcelona**, I support brands from **creative conception to final production**, combining **art direction, branding, digital design, photography, video...and nowartificial intelligence tools**, **which I integrate into my processes to stimulate creation, accelerate visual prototyping phases, and enrich artistic proposals.
Availablefor one-off or ongoing missions.
Expertise
- Art direction & visual storytelling
- Visual identity / branding / logo
- Web design & digital declinations
- Video production / storyboard / editing
- Photo / video shooting / production direction
- Production & post-production
- Integration of generative AI in creative processes
Tools:
Photoshop • After Effects • Premiere Pro • Lightroom • Illustrator • InDesign • AI Tools(Midjourney, ChatGPT, Runway…)
English
Native or bilingual
Spanish
Fluent
Dutch
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km), Paris (up to 50km)
Experience
- Saché AgencyCreative directorPRESS AND MEDIAJanuary 2022 - Today (4 years and 6 months)Paris, FranceCollaboration with prestigious brands such as Puma, Adidas, Dior, Timberland, Umbro, Rakuten, and many others, through visual creation and production missions:• Innovative visual content creation:• Photography, videos, and 3D motion design adapted for digital and in-store campaigns.• Content optimized for social media, stores, and events.• Global Art Direction:• Creation of mood boards, storytelling, and set design.• Development of creative concepts for each brand and project.• Production and post-production:• Photo retouching, video editing, 3D animation, and graphic design.• Creation of retail materials: packaging, trade visuals, in-store displays.• Casting and shooting management: Coordination of models and full supervision of photo and video productions.Key Skills• Art Direction: storytelling, mood boards, branding, visual identity.• Photography & Video: production of visual content for digital and retail campaigns.• 3D Motion Design: creative animations for products and immersive storytelling.• Post-Production: video editing, photo retouching, advanced graphic design.• Retail & Trade: packaging, creation of visual spaces in stores, trade materials.• Digital: visual strategy, social media content, web design.
- PumaArt director / content production / advertisingE-COMMERCEJuly 2019 - Today (7 years)Paris, FranceFreelance missions for Puma as art director and photographer/videographer.My role is to highlight their latest sneaker releases through the production and post-production of visual content. This includes creating photos, videos, and 3D content for social media and stores. I also manage model casting, mood board creation, storytelling, styling, and set design for each project. My goal is to tell a strong story around the products while respecting Puma's visual identity.
- WonderboxArt Director Graphic DesignE-COMMERCEMarch 2014 - September 2018 (4 years and 6 months)Paris, France• Creation and development of the brand's visual identity:• Logo and brand guidelines.• Web design and digital interfaces.• Product packaging and associated visuals.• Design of trade and retail visuals for resellers.• Design and creation of in-store set designs.Key Skills• Art Direction: storytelling, mood boards, branding, visual identity.• Visual Production: photography, video, graphic design, 3D.• Post-Production: photo retouching, video editing, creation of optimized content.• Retail & Trade: packaging, set design, creation of visual spaces in stores.• Digital: web design, social media content, visual strategy.
Reviews
Recommendations
OS
FU
+2
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's Degree - Art Direction (Digital Option)Autograf2016Formation et preparation au metier de Directeur artistique
- European Bachelor in MarketingEPPA PARIS2012