Freelancer profile translated to English.

Description

Developing an e-commerce site is one thing, making it profitable and high-performing is another.

Freelance e-commerce manager since 2022, I work on a contractual basis with retail and digital teams. My goal: to become a trusted collaborator within your organization, not a consultant just passing through.

What I can concretely bring you:

📈 Business Performance: conversion funnel management (CRO), KPI optimization, digital P&L tracking

🔄 Omnichannel Vision: connecting physical and digital channels, breaking down silos between IT/Marketing/Product

👥 Coordination: managing multidisciplinary teams, overseeing external service providers and agencies

Types of projects I work on:

CMS migration (Prestashop → Shopify, Magento 1 → 2), UX journey redesign, CRM deployment, catalog structuring, SEO/SEA optimization, loyalty program implementation, e-commerce maintenance.

Ecosystems mastered: Shopify, Sylius, Magento, Prestashop, GA4, GTM, Brevo, Jira, Figma

References: Balzac Paris, Edisac/Reflex, Zôdio (Adeo Group), Soleil d'Or, Supermarchés Match, JAQK (Mulliez Group)

📍 Remote-first | Occasional travel Lille — Paris | Daily rate: €600

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lille (up to 50km), Paris (up to 30km), Arras (up to 50km)

Parfumerie du Soleil d'Or
E-commerce Manager
LUXURY GOODS
August 2024 - Today (2 years)
Lille, France
I act as the outsourced e-commerce director for this niche perfumery founded in 1953, owned by the Muyllaert-Maes family. I cover the entire digital spectrum, from strategy to daily operational execution.

Technical Redesign & Migration
Complete migration from Prestashop to Shopify: technical architecture, data migration, application setup, and SEO recovery
Catalog restructuring: 2,500 references categorized, enriched, and integrated into Shopify
Deployment of Shopify POS in-store to unify online/offline sales and centralize customer data
Audit and correction of technical SEO errors: redirects (over 4,000 URLs processed), canonical tags, hreflang, JSON-LD structured data
Strategy & Marketing Activation
Management of Google Ads campaigns: budget management, ad optimization, and performance tracking
Setup and configuration of the Golden Club loyalty program via Loyoly
Logistics & International Compliance
FedEx configuration for international shipments, including customs data management for over 2,800 product variants
Management of HAZMAT authorizations and carrier constraints tracking
Oversight of regulatory compliance issues
Customer Relations & Management
Supervision of international customer relations: carrier disputes, chargeback challenges, complaints
GDPR compliance update for the customer base: audit, cleaning, and data conformity
Regular reporting and e-commerce KPI management to senior management
Shopify Development E-commerce strategy E-commerce Digital Transformation Shopify Expert
Edisac
Digital and E-commerce Manager
E-COMMERCE
July 2024 - Today (2 years and 1 month)
Bailleul, France
I work on two complementary areas within the group: the multi-brand e-commerce redesign for Reflex, and customer data structuring for AD International.

Reflex SAS — Multi-brand E-commerce Redesign
Management of the complete redesign of the e-commerce sites for the Woomen, Étrier, Caméléon, and Edisac brands (France, Belgium, Netherlands) on Sylius
Redesign of user journeys, the purchasing funnel, and post-purchase processes (returns, refunds, customer relations)
Restructuring of e-commerce flows and review of multi-country VAT rules
Implementation of an agile methodology: sprints, sprint reviews, weekly rituals
Coordination of internal and external teams: developers, traffic manager, e-commerce specialist, digital management, and technical providers
AD International — Customer Data & CRM
Complete audit of the customer database from the CEGID Y2 ERP: identification of duplicates and inconsistencies
Definition of deduplication rules and management of mass cleaning
GDPR compliance: review of data processing and deletion of obsolete profiles
Scoping and implementation of a CRM: solution selection, structuring of flows and relationship scenarios
Writing and deployment of the new loyalty program
Project management E-commerce strategy E-commerce E-commerce site creation Agile methodology
JAQK
E-commerce Consultant
FASHION AND COSMETICS
September 2025 - December 2025 (3 months)
Wasquehal, France
Commissioned to support JAQK in redesigning its e-commerce ecosystem, with a Prestashop to Shopify migration project as the central focus.

Scoping & Management
Functional and technical scoping of the Prestashop to Shopify migration project
Definition of customer journeys and UX/UI requirements
Coordination of internal teams, technical providers (Fastmag, logistics, payment), and partner agencies
Integration & Omnichannel
Integration of business tools: ERP, CRM, OMS
Contribution to the omnichannel strategy: ship-from-store, order-in-store, marketplace
Implementation of CRM best practices and conversion funnel optimization
Shopify Expert Shopify Development E-commerce strategy CRM User Experience Design