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Lorraine Delaporte - GascoinLD

Lorraine Delaporte - Gascoin

Category & Brand Manager

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lorraine

Freelance Category & Brand Manager | Results-oriented Business Developer


Graduate of SKEMA, with 15 years of experience in business development, category management, and digital projects, I support brands and distributors in their growth, structuring, and performance challenges.

For brands: I manage commercial strategy, develop distributor relationships, conduct negotiations, and analyze performance to maximize growth and visibility.

For distributors: I manage assortment, sourcing, purchasing, operational coordination, and marketing activations to ensure a coherent, high-performing, and profitable offering.

I work on both strategic and highly operational missions: brand launches, offer creation, digital project management (e-commerce, marketplace). My career has led me to collaborate with key players in retail and digital such as Showroomprivé, Printemps, Monoprix, and Sarenza.

Available as a freelancer for one-off or transitional missions.
Let’s talk.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • Kamélia
    E-commerce & Brand Development Manager (Beauty)
    January 2026 - Today (7 months)
    Prospecting new online distributors
    Commercial negotiation.
    Onboarding
    Monitoring of commercial performance and replenishment tracking.
    Negotiation Commercial Strategy E-commerce Business Development
  • L'Armoire à Beauté
    Sourcing Manager – Beauty
    January 2026 - Today (7 months)
    Initial strategic framework (categories, selection criteria, shortlist)
    Sourcing and pre-selection of brands
    Commercial negotiation and contracting
    Support for implementation and initial delivery
    Reporting and mission follow-up
    Sourcing Commercial Strategy Purchasing Business Strategy Negotiation
  • Smallable
    Category & Brand Manager Beauty
    February 2025 - Today (1 year and 6 months)
    Global management of the beauty offering: from assortment strategy to sales promotion, including operational management and front-end projects.
    • **Assortment & Purchasing**: product offering selection and monitoring (replenishments, new items, seasonal purchases), sourcing of new brands, negotiations, logistical coordination, and management of catalog changes (EAN, assortment departures).
    • **Operational Monitoring**: product reception, online listing, organization of review meetings with partner brands.
    • **Marketing & Promotion**: recommendations for homepage banners, newsletters, selections, and special operations (testers, advent calendars, beauty challenges…).
    • **Front-end Projects**: participation in header redesign, diagnosis and optimization of the beauty section on the website.
    Cross-functional mission combining strategy, brand coordination, operational management, and e-merchandising.

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Education

  • Master 2
    Ecole supérieure de Commerce de Lille / ESC Lille
    2011
    Master 2 SKEMA (ESC Lille) Programme Grande Ecole Cursus Apprentissage

Skill set

Categories

  • Other