Loes Van Fulpen

I have now been working in the marketing and communication field for 11 years. Of these, I have worked for 9 years on the agency side. During this time, I have fulfilled a wide mix of roles. From digital marketer to digital strategist and from head of digital to brand, communication and creative strategist. This has given me experience in developing brand and communication strategies, campaigns and integrated communication expressions, both locally and internationally. Whichever role I fulfill, I always look from the perspective of the brand and the target audience. This way, I ensure that every expression strengthens the brand and connects with the target audience. I translate business objectives into strategies so that campaigns not only reach the target audience but also resonate with them. I enjoy working with colleagues and ensure that the process runs smoothly from start to finish – both internally and with the client.

I prefer to combine strategy, creation and data and am a real jack-of-all-trades. Testing ideas for effectiveness and feasibility, and thus ensuring that it doesn't just remain 'nice ideas' but actually contributes to the objectives.

From my previous positions, my expertise goes beyond just creation and brand strategy. Due to my background as a technical project manager, I always work in a structured and goal-oriented manner, keeping a close eye on deadlines and priorities myself. Through my knowledge of UX, design thinking and data analysis, I am used to extracting insights from data and desk research and using them for creative angles or for concrete improvements and growth opportunities.