Lobna R.

Market insights, Customer journeys, Retail performance, CRM & clienteling, Data-driven management, Generative AI solutions

Cross-functional project management, Team animation & empowerment, Collaborative tools & methodologies, Change management

Process optimization, Reorganization, New tools & methodologies

Develop an action plan to achieve operational excellence and optimize the performance of Retail Design teams, both in their project management and in collaboration with the brand's other teams (marketing, digital, international, etc.).

📌 Audit the existing organization (processes, tools, methodologies...) and map key workflows.

📌 Co-design optimized cross-functional work processes with the relevant teams.

📌 Design innovative and tailor-made collaborative and project management tools, strengthen teamwork at the brand level, and foster continuous improvement.

📌 Lead workshops with teams and management to empower the team, foster effective communication, and stimulate productivity.

📌 Audit of the 2022 France CRM and Clienteling strategy: performance analysis, customer knowledge, strengths and weaknesses; strategic recommendations and growth levers.

📌 Optimization of the 2023 France CRM and Clienteling strategy, focused on VIPs and VVIPs: co-construction of customer journeys in cross-functional workshops; segmentation of action plans.

📌 Implementation of specific tools and processes to create, foster, and optimize cross-functional collaboration within teams.