About Lobna
English
Fluent
German
Fluent
French
Native or bilingual
Experience
- L'Oréal ParisOperational Performance ConsultantFASHION AND COSMETICSApril 2023 - October 2023 (7 months)Clichy, France
(***Direct Client Mission***)
Develop an action plan to achieve operational excellence and optimize the performance of Retail Design teams, both in project management and in collaboration with other brand teams (marketing, digital, international, etc.).
📌 Audit the existing organization (processes, tools, methodologies...) and map key flows.📌 Co-design optimized cross-functional work processes with the teams concerned.📌 Design innovative and tailor-made collaborative and project management tools, strengthen teamwork at the brand level, and foster continuous improvement.📌 Lead workshops with teams and management to "empower" the team, foster effective communication, and stimulate productivity. - LUXE & BEAUTEMARKETING, RETAIL & CUSTOMER EXPERIENCE | STRATEGY EXPERT & TRANSFORMATION LEADERLUXURY GOODSJanuary 2024 - Today (2 years and 5 months)Paris, France🎯 Retail Strategy & ExcellenceMarket insights, Customer journeys, Retail performance, CRM & clienteling, Data-driven management, Generative AI solutions🎯 Cross-functional Leadership & Collaborative CultureCross-functional project management, Team facilitation & empowerment, Collaborative tools & methodologies, Change management🎯 Operational Performance & Organizational ExcellenceProcess optimization, Reorganization, New tools & methodologies
- La Prairie FranceExpert CRM & Customer Experience ConsultantLUXURY GOODSNovember 2022 - December 2022 (2 months)Boulogne-Billancourt, France
CRM & Clienteling Strategy: from diagnosis to action plan, focused on customer value and driven by inter-team synergies.
📌 Audit of the CRM and clienteling strategy in France 2022: analysis of performance, customer knowledge, strengths and weaknesses; formulation of strategic recommendations and growth levers.📌 Optimization of the CRM and clienteling strategy in France 2023, focused on V+VICs: co-construction of customer journeys in cross-functional workshops; segmentation of action plans.📌 Implementation of specific tools and processes to create, foster, and optimize cross-functional collaboration within teams.
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Education
- MASTER MARKETING & MANAGEMENTUNIVERSITÄT BAYREUTH, GERMANY2001
- MASTER II INTERNATIONAL MARKETINGUNIVERSITE LYON LUMIERE 22002
Certifications
- PROJECT MANAGEMENT PROFESSIONALPROJECT MANAGEMENT INSTITUTE2021