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Lobna R.LR

Lobna R.

STRATEGY EXPERT RETAIL & CLIENT | Luxury & Beauty

€950/day
6 projects
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lobna

EMPOWER ▪️TRANSFORM ▪️OUTCLASS

STRATEGY & TRANSFORMATION EXPERT (PMP®)
RETAIL & CUSTOMER EXPERIENCE | DATA & GENERATIVE AI | LUXURY & BEAUTY

📌 I supportCOMEX members and their teams in designing and deploying high-impact strategies,at the intersection ofperformance, customer experience, and operational excellence challenges,to turn retail ambitions into concrete results.

📌 My added value is based on adual requirement: strategic clarity and impeccable execution.For luxury Houses and international brands, Ialign vision, operations, marketing, and innovation to generate sustainable and measurable results.

📌 I managecomplex projects with high stakes,thanks toassertive cross-functional leadership and methodologies focused on customers and the operational realities of teams.


3 ASSETS THAT SET ME APART IN A HIGHLY COMPETITIVE MARKET

Authenticity and confidence: I build lasting relationships of trust and lead high-impact collaborations.

"Street-smart" mastery of complexity: I transform complexity into clear, actionable, and value-creating solutions.

Catalyst for creativity and innovation: I instill a positive dynamic conducive to the emergence of bold innovations.
  • English

    Fluent

  • German

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 10km), Levallois-Perret (up to 10km), Neuilly-sur-Seine (up to 10km)

Experience

  • L'Oréal Paris
    Operational Performance Consultant
    FASHION AND COSMETICS
    April 2023 - October 2023 (7 months)
    Clichy, France

    (***Direct Client Mission***)

    Develop an action plan to achieve operational excellence and optimize the performance of Retail Design teams, both in project management and in collaboration with other brand teams (marketing, digital, international, etc.).


    📌 Audit the existing organization (processes, tools, methodologies...) and map key flows.

    📌 Co-design optimized cross-functional work processes with the teams concerned.

    📌 Design innovative and tailor-made collaborative and project management tools, strengthen teamwork at the brand level, and foster continuous improvement.

    📌 Lead workshops with teams and management to "empower" the team, foster effective communication, and stimulate productivity.
    retail design Cross-functional Project Management Organizational Transformation Cross-functional Team Leadership Process Optimization
  • LUXE & BEAUTE
    MARKETING, RETAIL & CUSTOMER EXPERIENCE | STRATEGY EXPERT & TRANSFORMATION LEADER
    LUXURY GOODS
    January 2024 - Today (2 years and 5 months)
    Paris, France
    🎯 Retail Strategy & Excellence
    Market insights, Customer journeys, Retail performance, CRM & clienteling, Data-driven management, Generative AI solutions

    🎯 Cross-functional Leadership & Collaborative Culture
    Cross-functional project management, Team facilitation & empowerment, Collaborative tools & methodologies, Change management

    🎯 Operational Performance & Organizational Excellence
    Process optimization, Reorganization, New tools & methodologies
    retail strategy Project Management Customer Experience Organizational Transformation Cross-functional Team Leadership
  • La Prairie France
    Expert CRM & Customer Experience Consultant
    LUXURY GOODS
    November 2022 - December 2022 (2 months)
    Boulogne-Billancourt, France

    CRM & Clienteling Strategy: from diagnosis to action plan, focused on customer value and driven by inter-team synergies.


    📌 Audit of the CRM and clienteling strategy in France 2022: analysis of performance, customer knowledge, strengths and weaknesses; formulation of strategic recommendations and growth levers.

    📌 Optimization of the CRM and clienteling strategy in France 2023, focused on V+VICs: co-construction of customer journeys in cross-functional workshops; segmentation of action plans.

    📌 Implementation of specific tools and processes to create, foster, and optimize cross-functional collaboration within teams.
    CRM Audit Customer Experience Cross-functional Team Leadership Operational Performance

Reviews

4.6

Out of 4 ratings

M

Morgane

La Prairie

Reviewed on 12/13/2022

Lobna integrated well into the team and quickly grasped the company culture. Lobna is an expert and professional; she is a very structured project manager who moves actions forward effectively within short deadlines. Lobna is an expert in CRM and customer strategy. Her tools and reporting materials are structured and effective. Thank you, Lobna, for your contribution to our CRM strategy.
L

Laure

EURODISNEY ASSOCIES SAS

Reviewed on 2/24/2022

Lobna quickly understood the challenges of the digital transformation project she supported us on, bringing a strategic vision while combining the pragmatism needed for implementation and meeting tight deadlines, particularly in building customer journeys and developing the CRM strategy. Very autonomous, and acting as a true project manager, she was able to propose a collaborative working method among the many stakeholders and ensure their commitment, thanks to her excellent interpersonal skills. With a great capacity for work, very rigorous and ultra-efficient, I can only recommend Lobna.

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Education

  • MASTER MARKETING & MANAGEMENT
    UNIVERSITÄT BAYREUTH, GERMANY
    2001
  • MASTER II INTERNATIONAL MARKETING
    UNIVERSITE LYON LUMIERE 2
    2002

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