About Loan
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- LoanRanouxEntrepriseContent ManagerSOCIAL NETWORKSApril 2022 - Today (4 years and 2 months)Belfort, FranceFor several years, I have developed a versatile background in digital content and online marketing.I started by assisting companies on social media as a copywriter, writing clear and engaging texts to increase their visibility and generate conversions.I quickly expanded my scope to content management, taking charge of planning, strategy, and multi-platform distribution (TikTok, Instagram, YouTube, blogs). My role was to ensure message consistency, optimize performance, and adapt content to each client's business objectives.In parallel, I specialized in script writing for short videos (TikTok, Reels, Shorts), creating impactful hooks and effective storytelling to capture attention and generate viral engagement.I also worked on creating and optimizing Shopify stores, helping entrepreneurs launch and structure their e-commerce businesses. To strengthen brands' visual identity, I integrated visual and logo creation with AI tools into my services, offering creative and personalized solutions.Today, my experience allows me to intervene on several fronts:Copywriting & SEO to improve visibility and conversion.Content management & strategy to structure an effective digital presence.Script writing to boost the reach of short videos.Shopify creation & AI design to develop strong and memorable brands.
- OptiviumDirector/CEOSOFTWARE PUBLISHINGApril 2025 - Today (1 year and 2 months)Belfort, FranceI developed an all-in-one SaaS dedicated to VSEs and micro-entrepreneurs, centralizing their business management in one place.The platform allows to:manage appointments and schedules,create and send quotes & invoices easily,centralize messages & customer follow-ups,present a catalog/professional page,benefit from an integrated AI assistant to save time.The objective is simple: to help small businesses organize themselves, automate their tasks, and improve their revenue, without needing multiple complicated or expensive tools.
- LoanRanouxEntrepriseE-commerceE-COMMERCEMay 2023 - February 2025 (1 year and 9 months)Belfort, FranceI launched several e-commerce projects, exploring different models such as TikTok Shop, dropshipping, and reselling clothing and accessories.My experiences allowed me to:create and manage high-performing Shopify stores,develop content strategies (TikTok, Reels, UGC) to generate traffic and sales,manage supplier/customer relations (physical products, B2B, jewelry, clothing, professional equipment),implement loyalty and subscription strategies to increase sales recurrence.The objective of these projects: to test different markets quickly, scale sales through viral content, and build profitable e-commerce models.
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Education
- BaccalaureateLycée Raoul Follereau2025Mathématiques, Numériques et Sciences de l'Informatique
- BTS - International CommerceStudi2025Commerce international