Freelancer profile translated to English.
Back to original languageAbout Loan Alice
For over 10 years, I have been assisting restaurants, hotels, chefs, and characterful establishments in developing their social media presence.
My role is not limited to publishing content: I build a coherent editorial strategy, create engaging content, and enhance the identity of each establishment with an approach that is both creative and results-oriented.
From defining the editorial line to producing content (photos, videos, Reels, carousels, caption writing), I am involved in the entire creation chain to develop the visibility, notoriety, and engagement of the brands I support.
Over the years, I have collaborated with Michelin-starred restaurants, 5-star hotels, Meilleur Ouvrier de France pastry chefs, and independent establishments, with a constant requirement: to produce authentic, elegant, and high-performing content.
I place great importance on understanding your world, because social media is not just about the algorithm: it must tell your story and make people want to experience what you offer.
Are you looking for an autonomous, strategic, and involved partner? Let's discuss your project.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Vietnamese
Basic
Can work on-site
Paris (up to 15km), Pau (up to 10km), Biarritz (up to 10km)
Experience
- Alan Geaam GroupeCommunications DirectorRESTAURANTS AND FOOD SERVICESeptember 2015 - June 2018 (2 years and 9 months)Paris, FranceHead of Communication & External Relations for the establishments of Michelin-starred chef Alan Geaam (restaurant Alan GEAAM*, AG Les Halles, Auberge Nicolas Flamel, and Boulangerie Flamel).Communication & Marketing:• Management of brand identity, with monitoring of offerings and menus in collaboration with the chefs.• Recipe writing for distribution in the kitchen and to the media.• Creation and implementation of marketing and social media animation plans (Facebook, Instagram).• Management of reviews and responses on TripAdvisor and La Fourchette.• Budget monitoring and cost management.Partners & Suppliers Relations:• Development of strategic partnerships with Châteaux & Hôtels Collection (Alain Ducasse), Euro-Toques, and the Collège Culinaire de France, as well as with food influencers.• Monitoring supplier relations to optimize costs through the CADHI purchasing group.Press Relations & Events:• Supervision of the press relations agency and coordination of media briefs.• Organization of PR and institutional events (Omnivore, Taste Of Paris, Les Étoiles de Mougins, etc.).• Creation of exclusive “4 hands” dinners with renowned chefs (Julien Diaz, Julien Allano, Nicolas Gautier, Christophe Hay, Stéphane Pitré, Gabriel Degenne, Dmitry Eremeev).
- Loan HUYNHSocial Media ConsultantRESTAURANTS AND FOOD SERVICEApril 2018 - Today (8 years and 4 months)Paris, FranceBrand Content & Influence Strategy for the Food & Lifestyle sectorsAs a freelancer, I support my clients in the design and development of their online presence, with specific expertise in brand content and influence strategy. My role covers the following:• Influence strategy on social media: creation and deployment of impactful campaigns to reach the right audiences and enhance engagement.• Reputation development: online reputation management, creation of relevant content, and planning of a Social Media Calendar to maximize visibility.• Performance analysis: monitoring and analysis of KPIs and key metrics to adjust actions and achieve objectives.• Strategic recommendations: proposals for optimization to strengthen the impact and coherence of campaigns.Client budgets:- Restaurant Rozó ⭐️⭐️ (Haut de France)- 5-star hotel Marignan and its restaurant Ma Dame (Paris 8)- Nicolas Bernardé MOF Chocolatier- Confiseur (La Garenne-Colombes 92)- Restaurant le 10 vins (Chanteloup-en-Brie)- Restaurant Aux2K (Paris 9)- Restaurant Au Petit Riche (Paris 9)- Restaurant Circonstances (Paris 2)- Collectif Restoensemble- Le Petit Bouillon Vavin (Paris 6) and Le Petit Bouillon Versailles (78)- Restaurant L'Ours ⭐️ by chef Jacky Ribault (Vincennes)- Restaurant Qui Plume La Lune ⭐️ by chef Jacky Ribault (Paris 11)- Brasserie Les Mérovingiens and the bakery-butchery Suzanne & Lucien (Noisy-Le-Grand 93) by chef Jacky Ribault- Restaurant O Core Mio (Paris 17)- Bakery Le Temps et Le Pain (Paris 14)- Bistrot La Comète (Paris 11)- Café-Restaurant The Place To (Paris 17)- Restaurant Tamara (Paris 1)- Restaurant Massale (Paris 11)- Homies group: Homies, Homies Bis, Magnum (Paris 11)- Pop-up store Saveurs & Fêtes (Paris 6, Saint-Germain des Près district)- Just Campagne, French leather goods brand
- Sodexo SABenchmarking Project ManagerRESTAURANTS AND FOOD SERVICEOctober 2019 - May 2021 (1 year and 7 months)Issy-les-Moulineaux, France- Sectoral monitoring of the collective catering market- Benchmarking- Development of customer satisfaction surveys- Definition and monitoring of performance indicators (KPIs) in marketing and sales
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Education
- MBA in Strategic Management and Economic IntelligenceEcole de Guerre économique2020Optimiser la recherche de l'information Identifier les bonnes sources d'expertise Analyser les situations complexes Produire de la connaissance utile pour les décideurs
- Community Management CertificationIGS2014