Freelancer profile translated to English.
Back to original languageAbout Léna
✍️ SEO Web Writing: Transforming Your Ideas into Engaging Content
Do you want texts that captivate your readers and improve your Google visibility? I create clear, optimized, and human-centric content: blog posts, about pages, product descriptions, storytelling, SEO.
💻 Custom WordPress Website Creation: Enhancing Your Online Showcase
I help entrepreneurs and small businesses design professional, modern, and search engine optimized websites. My goal: a site that reflects your identity and attracts your ideal clients.
What I offer:
• SEO Web Writing & Storytelling
• SEO Structure and Optimization
• WordPress Website Design with Elementor
• UX/Design aligned with your brand guidelines
• Technical and Legal Compliance
• Simple Visual Assets (flyers, posters, social media)
Client References: Val d’Emploi, Avec Violette | Home Services
🎯 My Approach: Understanding your project, defining your needs, and delivering a result that is aesthetic, high-performing, and useful.
French
Native or bilingual
Can work on-site
Livron-sur-Drôme (up to 50km)
Experience
- Avec Violette | Services à domicileCustom Website Creation, Visual Identity, SEO Optimized Content, and PrintsCONSULTING AND AUDITSSeptember 2025 - November 2025 (2 months)Livron-sur-Drôme, France
Full support for the launch of the "Avec Violette" project, from visual identity to online presence.
What I accomplished:• Creation of the visual identity: logo, brand guidelines, and color/typography variations• Design and development of a custom WordPress website, optimized for local SEO• Optimization of the Google Business profile to improve local visibility• Writing all website content (static pages, storytelling, product descriptions)• Creation of print materials: flyers, business cards• Creation of social media content, ready to postObjective achieved: a coherent and professional project that reflects the brand's identity, attracts local customers, and offers a fluid and engaging visitor experience. - Val d'EmploiCommunications OfficerCIVIC AND SOCIAL ORGANIZATIONSApril 2023 - Today (3 years and 2 months)Livron-sur-Drôme, FranceSince joining Val d’Emploi, a local association in full development, I have been actively involved in the **development of its communication**. My role is versatile and covers all digital and print needs:**SEO Web Writing**: articles, press releases, static website pages, social media posts. I structure texts, apply SEO best practices, and incorporate a touch of storytelling to highlight the association's projects and messages.WordPress Website Creation and Management**: complete website design with **Elementor**, content integration, adherence to brand guidelines, **UX optimization**, performance, security, and **referencing**. Next step: **website redesignto better meet user needs.Visual and Print Materials**: creation of **flyers**, **posters**, simple **infographics**, and other communication tools using **Canvato disseminate the association's messages and boost its visibility.Social Media**: **creation and scheduling of poststo populate accounts, maintain engagement, and promote the association's events and services.This experience has allowed me to develop a comprehensive vision of an organization'scommunication**, from **editorial strategyto technical execution.
- Léna RossSEO Web WriterPRESS AND MEDIAApril 2022 - Today (4 years and 2 months)Livron-sur-Drôme, FranceI offerSEO web writingservices to support small and medium-sized businesses, startups, and associations in creating clear, engaging, andoptimizedcontent. I structure texts, applySEObest practices, conduct reliable source research, and integrate a touch ofstorytellingto bring projects to life. My goal: to enhanceonline visibilityand showcase my clients' identity.
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Education
- Design professional WordPress websitesWPChef2024Formation certifiante pour la création et gestion de sites WordPress professionnels. J’y ai appris à concevoir des sites vitrines complets, de l’architecture à l’UX, en passant par le design, la configuration de thèmes et plugins, la sécurité, la performance et le SEO. Cette formation complète mon expertise en rédaction web SEO et me permet de proposer des packs clés en main pour une présence en ligne efficace.
- Write content for the WebSUMO Web Writing Training (FRW) Lucie Rondelet2024Certification professionnelle en rédaction web SEO, délivrée par Lucie Rondelet et enregistrée au RSCH. Formation axée sur la création de contenus clairs, engageants et optimisés pour le web, la recherche de sources fiables et la structuration des textes selon les bonnes pratiques SEO. Cette formation complète mon expertise et me permet de proposer des contenus et sites web cohérents, attractifs et performants pour vos projets en ligne.