Freelancer profile translated to English.
Back to original languageAbout Lorraine
An absent product manager, an imminent launch, a strategic project at a standstill… and teams already under pressure?
⚡I take charge of your marketing challenges, from strategy to execution.
Doctor of Pharmacy and ESSEC graduate, I combine scientific rigor with a strategic vision based on a deep understanding of the field.
I work with healthcare companies:health products (food supplements, medical devices, cosmetics, OTC) or innovative solutions (medtech, AI)
-> On their growth, marketing, and go-to-market challenges
- I analyze your markets and structure aclear and relevant marketing strategy
- Ioptimize the performance of your product linesby identifying bottlenecks and growth levers
- I leadproduct development, from concept to launch
- I developmarketing and scientific materialsandtrain teams
💡 **My key asset**: at the interface between the laboratory and the pharmacy, **I draw on my head office and field experience to design strategies that perform**.
Available quickly · Short or long assignments · Remote and in-person · Paris
💥 A project in progress, urgent support needed, a task awaiting attention?
📩 Let's discuss your challenge to move it forward!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- PuressentielStrategic Marketing Group ManagerHEALTH AND WELLNESSJanuary 2022 - November 2025 (3 years and 10 months)Paris, FranceI joined the Strategic Marketing team tomanage a portfolio of Consumer Health product linesin competitive markets with significant business and innovation stakes:
- Stress, Sleep, Joints & Muscles, Circulation, ENT, Headaches, Intimate Hygiene, First Aid, Aromatherapy
- Food supplements, medical devices, cosmetics, and consumer products
My responsibilities:- Definestrategic recommendations and product line development plansbased on sell-in/sell-out analyses and market monitoring in France and internationally.
- **Conceptualize new products and structure the go-to-market strategy**, from positioning to market launch.
- **Manage product development, from brief to launch**, in coordination with R&D, Regulatory Affairs, Purchasing, Packaging, and Logistics departments.
Achievements:•10+ product launchesmanaged from strategy to field deployment•20+ products optimized(positioning, packaging, formula, regulatory status) with business impact - PuressentielOverseas Territories ManagerHEALTH AND WELLNESSApril 2019 - January 2022 (2 years and 9 months)Paris, FranceRecruited to support the zone director in the **restructuring of the Overseas Territories business unit: transition from an outsourced sales network to an in-house sales force**, managed from headquarters — with the objective of **accelerating growth in the zone**.My responsibilities:
- **Internalize the sales force**: onboarding teams, change management.
- **Build operational foundations**: structure databases, deploy tools (ERP, CRM, and ADV) in coordination with IT, formalize HQ/field processes and information flows.
- **Develop the commercial strategy**: develop offers (margin/volume analysis), negotiate with groups/wholesalers, coordinate supplies, travel to the zone.
- **Manage performance**: P&L management, sales analysis, forecasts, stock optimization (replenishment, overstock), ROI evaluation of operations.
- **Deploy Trade Marketing**: define annual activation plans per zone, create specific tools.
Results:A successful transition in a crisis context (COVID-19) without compromising performance:- **Double-digit growth**: +29% in 2020 and +24% in 2021 despite logistical tensions
- **Exceeded objectives**: achieved 119% of the target in 2020 and 114% in 2021
- **Structured the organization at headquarters**: recruited and developed a support team (Logistics, Trade) to sustain growth.
- UrgoMarketing ConsultantPHARMACEUTICALS INDUSTRYSeptember 2018 - December 2018 (3 months)Paris, FranceI supported the operational deployment of the market access strategy for an innovative bandage with a central objective:turn the price objection into a sales argumentby translating complex health economic models into growth levers.My responsibilities:
- **Field Audit**: Immersion in cities/hospitals to identify barriers to purchase and levers for price acceptability.
- **Value-based selling**: Translation of health economic data into simple and impactful sales arguments.
- **Field Co-construction**: Facilitated workshops with medical representatives to align marketing strategy with field reality.
- **Design of sales support tools**: Development of a comprehensive kit validated by the Medical Department.
Results:*Rapid field implementationthanks to immediate adoption of sales support tools upon deployment.- **Marketing/Sales Alignment**: Better appropriation of the product's health economic benefits in the field.
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Education
- State Diploma of Doctor of PharmacyAix-Marseille University2019Thèse soutenue en 2019 avec les félicitations du jury : Etat des lieux de la réglementation Européenne relative aux allégations des produits cosmétiques
- MSc in Management - Grande Ecole ProgramESSEC Business School2016