About Lizzy
I'm a native English copywriter and translator (German and French > British English), based in Berlin. A natural storyteller, I specialise in crafting compelling digital communications — whether long or short — for a variety of mediums, including social media, email campaigns, search and display ads, landing pages, editorial articles, video scripts, user guides, and white papers.
Over the years, I've had the privilege of collaborating with global powerhouses including adidas, eBay, The Coca-Cola Company, BT Sport, and Wayfair. Through my work, my mission is to help brands tell their story, and inspire and engage their digital audience.
English
Native or bilingual
German
Fluent
French
Conversational
Can work on-site
Berlin (up to 20km)
Experience
- Tallow NaturalsSenior CopywriterFASHION AND COSMETICSAugust 2025 - Today (11 months)Berlin, GermanyI lead end-to-end copy across all channels, shaping how the brand communicates in both German and English. My focus is on making ingredient-led skincare credible, and compelling, while supporting both brand and performance goals. Key responsibilities include:• Shaping and maintaining a clear, consistent tone of voice across all channels and formats• Developing product descriptions that clearly communicate key benefits and support conversion• Creating SEO-informed blog content to support search visibility and organic traffic• Developing advertorial-style landing pages for paid campaigns, designed to engage and convert• Writing press articles and interviews to promote brand visibility• Producing print materials, including packaging inserts, aligned with brand messaging and customer experience• Managing email marketing end-to-end, including promotional campaigns, educational newsletters, and automated flows — from writing and building to handling send-outs, running A/B tests, and using performance insights to optimise future communications• Developing paid and organic social copy for Instagram, Meta, and LinkedIn, balancing brand storytelling with performance-driven messaging• Translating technical ingredient benefits into clear, engaging narratives that build understanding and trust• Writing scripts and hooks for UGC and campaign content to guide creators and ensure brand alignment
- OCEANSAPARTBrand CopywriterE-COMMERCEJuly 2023 - May 2025 (1 year and 9 months)As the sole copywriter, I oversee all aspects of the copywriting and translation process, applying a strategic approach to deliver engaging brand content. My responsibilities include:- Copyediting and proofreading: Creating clear and compelling content across a range of digital mediums. This includes product descriptions, landing pages, paid social and SEM ads, email newsletters, campaign video scripts, and corporate communications.- SEO copywriting: Creating and optimising on-site copy to enhance search engine visibility and drive organic traffic.- Establishing and implementing a structured copywriting and translation request process, enabling streamlined submission, tracking, and management of requests from all channels.- Collaborating with the wider team to understand product USPs, define key messaging, and establish copy requirements for individual marketing channels.- Developing cohesive campaign narratives that resonate with the target audience and drive impactful campaigns.- Developing and maintaining a consistent tone of voice that reflects the brand’s identity and effectively communicates its core values.- Ensuring consistent messaging across all touchpoints to provide a unified brand experience.- Sourcing and onboarding external agency and freelance partners, and managing these partnerships to ensure alignment with brand tone and style guidelines and timely content delivery.
- FreelanceFreelance Content CreativePRESS AND MEDIAJune 2015 - Today (11 years and 1 month)Berlin, GermanyDigital content creation and translation (DE/FR > EN) for clients including adidas, BT Sport, Warner Music Group, La Redoute and Wayfair.
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Education
- BA (Hons.) Modern Languages - French & GermanUniversity of Birmingham2013Grade: 2,1
Certifications
- Cambridge CELTABerlin School of English (Certificate in English Language Teaching to Adults)2020