About Lizzette
Spanish
Native or bilingual
English
Native or bilingual
French
Fluent
Experience
- freelanceOperational Project ManagementCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 7 months)
- Strategic management and steering of operational processes, including inter-team coordination, quality assurance of assessments, portfolio management, and documentation optimization, ensuring perfect compliance and high-level execution.
- Financial administration and supervision of projects: preparation of certificates, invoice management, and targeted reporting on performance analysis and data reliability assurance.
- Ozion InformatiqueCommunication ManagerSOFTWARE PUBLISHINGSeptember 2024 - November 2025 (1 year and 2 months)Paris, France
- Design and deployment of innovative strategies on social networks (LinkedIn) and in email campaigns (Mailchimp, Sender) perfectly aligned with brand identity and aimed at increasing visibility.
- Creation of attractive marketing content (text and visuals) for a variety of digital and web platforms, promoting offers and engaging target audiences.
- Dynamic management and animation of social networks, including meticulous performance monitoring and continuous optimization of communication campaigns.
- Organization of significant events (annual conference with over 80 attendees): logistical coordination, development of impactful promotional materials, and analysis of results (KPIs, qualified leads) to maximize impact.
- Development and improvement of the website: strategic content management, effective SEO, user experience optimization, and efficient lead generation.
- Design and updating of communication materials (brochures, guides, sales presentations) in compliance with brand standards.
- Development of in-depth competitive analysis to identify promotional opportunities and optimize marketing strategy.
- Akator ConstructionMarketing and Business ManagerCIVIL ENGINEERINGMay 2020 - September 2023 (3 years and 4 months)Pittsburgh, United States
- Design and implementation of innovative multichannel marketing campaigns (SMS, email, social media) to boost service promotion and generate qualified leads.
- Development of impactful email and newsletter strategies, significantly improving both internal and external communication.
- Proactive management of social networks (Facebook, Instagram), fostering increased visibility and brand image consistency.
- In-depth performance analysis (KPIs) to evaluate campaign impact and adjust marketing strategies for maximum effectiveness.
- Coordination of major marketing and sales projects (budget $500K), in synergy with internal teams to ensure optimal results.
- Leadership in the digital transformation of processes, participating in the optimization of existing marketing and sales tools.
- Organization of training sessions for teams, focusing on digital tools and modern communication materials.
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Education
- MBA Communication, Digital and Event ManagementESG Paris2024MBA
- Master in Science MarketingMontpellier Business School2020Marketing