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Liz WilliamsLW

Liz Williams

Senior Business Development, Sales, Events & CX

€250/day
Barcelona, ES
15+ years

Average response time: 1 hour

About Liz

Results-driven professional with over 20 years of experience in business development, sales, customer service, public relations, events, logistics, and tourism. I help businesses grow revenue, acquire and retain customers, expand into new markets, and build lasting client relationships through strategic sales, customer engagement, and business development initiatives.

My expertise includes lead generation, customer acquisition, account management, market expansion, project coordination, event management, stakeholder engagement, and delivering exceptional customer experiences. I have extensive experience working directly with decision-makers, identifying business opportunities, qualifying prospects, and managing projects from concept to successful delivery.

What sets me apart is my strong people skills, commercial mindset, and commitment to excellence. I am perseverant, highly organized, analytical, and detail oriented, with a genuine passion for building relationships and delivering outstanding customer service. I consistently strive to exceed expectations while creating value for both clients and organizations.
  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • Confidential
    Global Head of Customer Acquisition
    TECH
    January 2022 - Today (4 years and 6 months)
    London, United Kingdom
    Global Head of Customer Acquisition with years of experience in driving global sales, business development, and market expansion strategies. Proven ability to define target accounts, lead lead-generation initiatives, and manage full sales cycles through to close. Skilled in engaging senior decision-makers, qualifying high-value customers, and delivering scalable growth across international markets through data-driven acquisition strategies and cross-functional collaboration.
    customer acquisition Lead generation Customer Journey Business development Events
  • UK Events Company
    Global Project Director
    May 2019 - December 2021 (2 years and 7 months)
    Led global event programmes across multiple markets, with responsibility for delegate acquisition strategy, audience growth, and end to end attendee journey management.
    event management Customer Journey customer acquisition b2b events Business development

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Skill set

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