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Lizbeth MoralesLM

Lizbeth Morales

Visual creativity: editorial + social media + branding

€140/day
Ciudad de México, MX
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lizbeth

I draw inspiration from the essence of each brand to create designs that evoke emotion, communicate effectively, and feel authentic.

With over 15 years of experience as a graphic designer, I specialize in editorial design, branding, and visual content for social media.

I have worked with brands from various sectors, developing projects such as visual identities, brochures, editorial pieces, logos, social media materials, and digital graphic campaigns, etc.

My focus is on ensuring that each design communicates with clarity, personality, and aesthetics, paying attention to every detail from typography to visual rhythm.

📍I work remotely from Mexico, with flexible hours to collaborate seamlessly with clients in Spain, Europe, and Latin America.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Revista Central (TV Azteca) | Totalplay
    Senior Editorial Designer
    May 2017 - August 2020 (3 years and 3 months)
    • Editorial design for print and digital magazines.
    • Development of promotional materials: flyers, billboards, brochures, banners.
    • Social media post design.
    Editorial Design Social Media Design Identity Design Logo Design Art Direction
  • Grupo Martí, UVM, Reylaz
    Independent Graphic Designer
    November 2016 - November 2017 (1 year)
    • Internal communication design, catalogs, brochures, posters, mailings.
    • Management of graphic projects with suppliers and clients.
    • Editorial design for Farmamedica magazine.
    • Photo art illustration for 15a20 magazine.
  • HOW2 Agencia Digital
    Art Director
    September 2020 - June 2025 (4 years and 9 months)
    • Coordination of a team of designers and supervision of visual line for Coppel.
    • Design of graphic content for social media, presentations, logos, and campaigns for Sport City.
    • Design of digital and print magazines, branding, and visual campaigns.
    Logo Design Adobe Creative Suite Social Media Design Art Direction Master Graphics Design

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Education

  • Degree in Graphic Communication
    FACULTY OF ARTS AND DESIGN/UNAM.
    2000
    Licenciatura

Skill set

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