Liza Djian

• Creation and development of Studio Gaïa, a high-end natural stone furniture and decorative objects brand.

• Global management of the company: brand strategy, artistic direction, product design, logistics, e-commerce, customer relations, finance.

• Definition and implementation of brand image (positioning, storytelling, visual identity, editorial charter).

• Design and production of collection catalogs: AD, mockups, iconographic choices, copywriting, printer follow-up.

• Organization and artistic direction of photo shoots: mood boards, location scouting, photographer selection, post-production follow-up.

• Daily management of social media (Instagram, TikTok, Pinterest): content creation, editorial planning, writing, moderation.

• Setup and optimization of the e-commerce site on Shopify: UX, site structure, SEO, integration of analytics and conversion tools.

• Sourcing of materials, selection of artisans, production monitoring, and supplier management (France & Europe).

• Product design: mood boards, development, prototyping, launch coordination, and capsule collections.

• Organization of physical sales (pop-ups, private sales) and management of the e-commerce channel.

• Launch, management, and optimization of sponsored campaigns on Meta Ads and Google Ads.

• Management of advertising budgets and performance analysis via Meta Business, GA4.

• Definition and implementation of influencer collaborations (product placements, gifting, UGC, long-term relationships).

• Automation of internal processes (orders, logistics tracking, reporting).

• Continuous optimization of the customer journey, conversion funnel, and overall online/offline experience.

• CRM integration project for a high-end digital concierge service for VIP clients (professional gamers and families), within a private structure.

• Analysis of business and functional needs from internal users: mapping of use cases, formalization of concierge journeys, prioritization of scenarios.

• Deployment of Hubspot CRM: complete environment configuration, pipeline structuring, customization of records, fields, dynamic views, and advanced automations.

• Creation of custom workflows to manage sensitive and multi-channel requests (travel, wellness services, personal logistics, reservations, service provider coordination).

• Agile project coordination: validation of use cases, functional testing, user testing, post-launch iterations.

• Implementation of usage and efficiency dashboards for internal teams (concierges, support, management).

• Change management: user training, material creation, skill development support.

• Confidential mission with high requirements, focusing on user experience, operational responsiveness, and CRM robustness.

• Management of the digital and product strategy for an agency publishing a SaaS solution for higher education institutions (ERP + CRM).

• Responsible for the overall product roadmap, covering both the business back office (sales, teachers, accounting) and the student front office (website, extranet, mobile app).

• Gathering needs from school administrations and internal users, prioritization, writing functional specifications, and monitoring development.

• Driving the product vision: designing user journeys adapted to different profiles (students, academic managers, administrators) with a strong focus on UX.

• Agile coordination of internal development teams and external service providers (Scrum / Kanban methods), backlog management, sprints, releases, and arbitration.

• Design, monitoring, and production of custom modules for partner schools (admissions CRM, academic management, finance, documents, student schedules, report cards, Hubspot integration, etc.).

• Development of complementary applications: student mobile app (access to documents, schedules, notifications) and tablet app for recruitment fairs.

• Supervision of functional testing, bug management, continuous product evolution.

• Training of business users (schools) and creation of educational materials (tutorials, videos, documentation).

• Key point of contact between product, development, design teams, and key account clients.