Freelancer profile translated to English.
Back to original languageAbout Liza
Product Owner / Product Manager -> + 5 years of experience
I step in when an MVP needs to be launched, a redesign/migration needs to be successful, or a product needs to be optimized without putting the business at risk.
My business impacts👇
- +30% conversion after redesigning an e-commerce acquisition funnel
- x2 retention after migration + UX redesign
- x5 loading speed (performance)
- +20% completion on an e-learning SaaS platform
- 85% of orders automatically tracked via a supplier portal delivered as an MVP
What I manage (End-to-End)
- Discovery: interviews, workshops, requirements scoping, journeys, solutioning
- Roadmap & prioritization: value-oriented arbitration (MVP / redesign / migration)
- Delivery: backlog (epics / US / AC), agile rituals, dev/QA coordination, acceptance testing, go-live
- Performance: KPIs/analytics, conversion & retention optimization
- Adoption: training, support, continuous improvement
My added value
- I connect business × UX × tech to secure delivery and maximize measured impact (KPIs, adoption).
Contact
Looking for an operational PO/PM (MVP, redesign, e-commerce optimization / mobile banking)? Let's chat on a 20-30 min video call.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km), Marseille (up to 50km), Montpellier (up to 50km)
Experience
- Aliive1st Product Manager | Redesign & migration | e-commerce (checkout, payment, delivery)E-COMMERCEJuly 2022 - August 2025 (3 years and 1 month)Neuilly-sur-Seine, France→ Mission Objective:Lead the UX/functionalredesignand technicalmigrationof KitchenDaily's e-commerce platform (website + back-office) andmultilingual/multibrand appto accelerate acquisition and ensure reliable delivery.→ Achievements:*Scoping and product strategy**: product discovery (user research, interviews), product vision, product roadmap, and value-based prioritization (OKR/KPIs) for the acquisition funnel and checkout → +**30% first order conversion.*Agile/Scrum Product Delivery**: sprint piloting, stakeholder management, dependency management, EPICs/user stories/acceptance criteria writing, QA, and user testing → **complete migration in 8 months and x2 retention.*Performance optimization & data analytics**: KPI monitoring via analytics, continuous optimization (MVP/iterations), UX/UI redesign, and API integrations (payment, carrier, accounting) → **x5 loading speed and improved adoption.→ Technical Stack:Jira, Figma, Google Analytics, Postman, Trello, Sylius, Symfony, Prismic
- Roche boboisProduct Owner | MVP | B2B ecommerce (supplier portal, API integration)E-COMMERCEFebruary 2024 - September 2024 (7 months)Paris, France→ Mission Objective:Scope and launch an MVP for a B2B supplier portalto automate order tracking for Roche Bobois (manufacturing & delivery) and secure time-to-delivery within an average cycle of 20 weeks.→ Achievements:*Product discovery & MVP scoping**: business needs gathering, journey definition, product vision, and product roadmap, **value-based prioritization (KPIs)→ clear MVP scope and stakeholder alignment.*Agile Product Delivery**: backlog construction (EPICs, user stories, acceptance criteria), delivery and omnichannel deployment coordination, QA, and validation → **automation of tracking for 85% of orders.
- **Integrations & data-driven**: CRM (Salesforce) and carrier API integration, status automation (purchase order, manufacturing, delivery), and KPI monitoring → reduction in manual tracking time and improved perceived quality for suppliers.
→ Technical Stack:Jira, Confluence, Figma, Miro, Salesforce - Société GénéraleProduct Owner | Banking MVP (B2B & B2C) | Journeys & personalization (onboarding, use cases)BANKING AND INSURANCESeptember 2021 - June 2022 (9 months)Paris, France→ Mission Objective:Scope and launch the MVPfor “Copilot” (personalized digital assistant) and manage the run of3 Société Générale mobile banking appsto improve onboarding, journey personalization, and product performance.→ Achievements:
- **Product discovery & MVP scoping**: user research, user needs analysis, use case and journey definition (onboarding, financial goals, customer account) + product vision and product roadmap → MVP launch and stakeholder alignment.
- **Agile/Scrum Product Delivery**: value-based prioritization (OKR/KPIs), backlog (EPICs, user stories, tickets), sprint rituals, QA (acceptance testing, testing) → reliable delivery execution and improved perceived quality on key journeys (cards, transfers, balance).
- **Data-driven Run & Performance**: continuous improvement of the 3 apps, iterations via KPIs, Tag Manager monitoring, App Store / Google Store management (feedback, ratings, releases) → optimization of adoption and user satisfaction.
→ Technical Stack:Jira, Figma, Tag Manager, App Store, Google Play Console, React Native, Ionic, JavaScript, HTML/CSS
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Education
- Master's Degree, Product ManagerOpenClassrooms2022Bac+5, Product Manager
- Bachelor's Degree, Digital Project ManagerOpenClassrooms2021Bac+4, Chef de projet digital / Product Owner