About Livio-Emilio
French
Native or bilingual
English
Fluent
Experience
- FrichtiHead of PaidE-COMMERCEFebruary 2019 - Today (7 years and 3 months)Paris, FranceObjective: Ensure a volume and quality of new user acquisition to build the largest and most engaged customer base possible by constructing the most effective mix of acquisition levers.Management:Operational management of a team of 2 people.Online Lever Management:- SEA- Social ads: Facebook, Instagram, Linkedin- Mobile ad networks: UAC, ASA,...- Display- Retargeting- Visibility and commercial partnerships- Coordination of conversion rate optimization projects (website & app)Analytics:- Google Analytics- Website & app tag management- Attribution modelsOffline Lever Management:- Flyers- Branding campaigns (indoor, outdoor)
- OUIBUSTraffic Acquisition Manager | SEA, social ads, mobile, affiliation, display & analyticsE-COMMERCEMarch 2016 - February 2019 (3 years)Paris, FranceObjective: Generate quality traffic to the website and mobile application with a focus on ROI.Management:Operational management of a team of 2 people, coordination and monitoring of ongoing and upcoming actions.Commercial Animation:- Development and implementation of commercial campaigns.Online Lever Management:- SEA- Social ads- Mobile ad networks- Display- Partnerships- AffiliationAnalytics:- Google Analytics- Tag management- Work on attribution models.
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Education
- Master in Web Marketing, Project Management, and Business AnalyticsKedge Business School2016Mémoire de fin d'étude : "Les enjeux de la publicité en ligne dans un contexte de surexposition publicitaire"