Freelancer profile translated to English.
Back to original languageAbout Livia
Is your business invisible on Google, inaudible on social media, and absent from the press? The problem isn't your expertise, but the editorial system that surrounds it.
As a content strategy and editorial SEO consultant, I provide adiagnosisof what's hindering your performance and design the strategy to fix it, particularly for YMYL (Your Money Your Life) topics where Google demands the most proof of expertise.
Insurance, finance, mortgage credit.
My method crafts content as an ecosystem entirely focused on acquisition, structured around three interconnected levers:
- ⚙️ A semantic engine to be foundby the right people
- 📖 Rigorous editorial support to be understood
- 🔊 A strategic amplifier to be seenat the exact moment the purchase decision is made (data-driven studies, press relations)
I built this approach by **managing the content strategy for an online insurance player for 4 years**, on topics where every word must reassure, position, and convert.
My recent results:
- 6x increase in SEO visibility across 140 optimized pages in 12 months
- +300 leads collected in 4 weeks via an e-book campaign
- 12 data-driven studies for 56 press mentions and tier 1 backlinks (Les Échos, Le Monde, TF1 Info, Capital…)
- +4K subscribers in 5 months by launching a TikTok account from scratch
Three ways to work together:
- Strategic scoping: audit of the existing situation and operational roadmap.
- Outsourced content lead: your editorial right-hand person for the long term, structuring the strategy and managing production.
- Ad-hoc expert support: a white paper, a data-driven study, a specific SEO project.
Describe your challenge in a few lines, and I'll respond within 4 hours with an initial assessment.
Visit my LinkedIn profile to discover my offers, book a call, or get a personalized diagnosis.
Google likes you. It just doesn't know it yet.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- IndépendanteContent Strategy & Editorial SEO ConsultantCONSULTING AND AUDITSOctober 2025 - Today (10 months)Ajaccio, FranceI help businesses transform their expertise into content and their content into sustainable acquisition, through structured editorial strategies.I design business-oriented editorial systems that connect:• SEO (sustainable visibility)• Brand content (credibility)• Social media (distribution & amplification)Scope of intervention:• Editorial strategy & positioning• SEO architecture (cocon, prioritization, search intent)• Expert content production and supervision• Transforming complex topics into educational content• Aligning content / brand / acquisitionSupport formats:• Structuring support (outsourced content lead)• Strategic scoping mission (audit + roadmap)• Expert support (e-book, studies, SEO content…)Results (first 6 months freelance):• 145 pages optimized• +18.4% impressions• +4.7% clicksStrengthened SEO visibility on high-competition queriesConsolidated authority on YMYL topics
- Réassurez-moiDigital Communications ManagerBANKING AND INSURANCESeptember 2023 - October 2025 (2 years and 1 month)Paris, FranceEditorial SEO & business expertise– Leading and structuring the SEO editorial strategy on topics with high business and regulatory stakes: borrower insurance, mortgage credit, taxation, and regulation– Conducting editorial-semantic audits and defining optimization plans aligned with search intent and E-E-A-T standards– Writing, rewriting, and optimizing high-traffic and high-potential pages (guides, comparisons, pillar pages, intent-based content)– Close collaboration with brokers, analysts, and business experts to ensure content reliability, currency, and credibility– Structuring performance tracking dashboards (Notion, Google Sheets)– KPI monitoring: impressions, clicks, positions, conversions, engagement (GSC, GA4, Looker Studio)Brand content & expert content– Creating high-value content: expert articles, data-driven studies, practical guides, e-books, infographics– Producing educational content aimed at simplifying complex topics without losing precision– Implementing data content & press relations campaigns to enhance visibility, authority, and backlink acquisition– Managing emailing and retargeting campaigns (Mailjet)Social media & expertise dissemination– Defining and managing the social media strategy (LinkedIn, Facebook, Instagram, YouTube, TikTok)– Translating business expertise into accessible and engaging formats– Editorial creation, video scripts, visuals, and editing– Performance analysis and continuous adjustments
- Réassurez-moiDigital Communication and Marketing Project ManagerBANKING AND INSURANCESeptember 2022 - September 2023 (1 year)Paris, France- Creation of multi-format content (articles, data-driven studies, e-books, infographics, short videos, visuals…)- SEO optimization and writing (topics: insurance, real estate, health, banking, finance)- Press relations: development of data-driven industry studies with original data, creation and management of press lists, distribution to journalists via email campaigns, tracking of media coverage and backlinks
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Education
- MBA Digital Marketing & BusinessEFAP2023Manager du Marketing et de la Transformation Digitale
- Grande École ProgramEFAP - School of New Communication Professions2022Programme Grande Ecole