Livia Seroussi

Senior leader / manager in media, digital, and communication purchasing & social media strategy. I help brands transform their media investments and communication into growth levers.

+12 years of experience client-side and in agencies (Danone, Rémy Cointreau, Interpublic, OTIS, BETC, Sarenza).

Strategic + operational + entrepreneurial profile.

Mastery of current challenges: paid media, search (SEO & SEA), social media, and AI applied to content.

Expert consultant in budget management, structuring of media purchasing, digital media purchasing, social networks, and communication strategy. I work with brands to structure, manage, and optimize their media investments with the goal of building visibility, engagement, and maximizing business performance.

I have developed solid knowledge across the entire media chain, from strategy to operational execution, in local and international environments.

I support my clients in:

- Defining paid (social boost/campaigns) and communication strategies

- Launching, optimizing & reporting campaigns and social media boosts

- Structuring and governance of media purchasing

- Managing tenders and agency selection

- Coordinating internal teams / agencies / partners

- Training and skill development

I also integrate AI opportunities (content generation) to create more effective, faster-to-execute, and scalable content strategies.

As an entrepreneur, founder of Maison Maryse (e-commerce) and MNEMO (mobile application), I bring a very concrete vision of growth challenges.

Bilingual French / English.