Freelancer profile translated to English.

Description

Many companies know they need to increase their visibility, but aren't sure where to start.

I help B2B companies to showcase themselves in the market: with clear messages, the right channels, and measures that generate demand and qualify leads.

My experience lies in consulting and developing marketing strategies, as well as in conceptualizing and managing B2B campaigns across various channels – including content and thought leadership strategies, LinkedIn, and webinars.

I support projects from strategic planning to operational implementation and work closely with the teams that connect marketing and sales.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent
German
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
B2B Marketing Consultant | Strategy, Demand & Campaigns
LEGAL
February 2026 - Today (4 months)
Hamburg, Germany
The client, an experienced service provider, is at the beginning of their marketing journey. Our goal: greater visibility, a stronger expert positioning, and new contacts.
I analyzed the initial situation, set priorities, and developed a plan, focusing on the measures with the highest leverage.

To position them as an expert in their field, I use LinkedIn as a central channel for thought leadership. I develop the editorial framework, assist with topic identification, and support ongoing implementation.

In addition to the content strategy, I use event formats to actively approach new contacts and further strengthen expert positioning.

Through these measures, we have significantly increased LinkedIn visibility with the relevant target audience.

In regular reviews, I adapt the strategy and ensure that marketing continuously supports growth goals.
Thought Leadership Content Growth Strategy Webinar Ghostwriting Linkedin Marketing Consulting
Logward GmbH & Co. KG
Marketing Manager
SOFTWARE PUBLISHING
September 2022 - Today (3 years and 9 months)
Germany
- Development and implementation of marketing strategies across multiple channels to increase demand generation and brand awareness

- Responsibility for planning and execution of events

- Management of content creation in collaboration with internal and external stakeholders

- Analysis of marketing campaign performance
Campaign Management Marketing and Communication Planning Event Management Branding Positioning
Logward GmbH & Co. KG
Marketing Associate
SOFTWARE PUBLISHING
September 2021 - September 2022 (1 year)
Germany
Planning, creation, and optimization of content for blog posts, social media, and email campaigns. Development of marketing materials and event planning.