Freelancer profile translated to English.
Back to original languageAbout Liva
Certified Braze expert, I design and deploy contact and segmentation strategies on bases of 1 to 52 million users.
• CRM tender management
• Tool integration
• Technical needs specifications
• CRM Business Plan realization
• Reporting automation
• Lifecycle/One-Shot strategy design
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Skill and YouPRM & CRM LeadEDUCATION AND E-LEARNINGFebruary 2025 - Today (1 year and 6 months)Levallois-Perret, FranceMissions:
- Management of a tender for the selection of a CRM / Marketing Automation tool
- Integration and technical administration of the Braze tool: API, Webhook, SDK, Custom Events (+ Properties) and Custom Attributes, Liquid Content
- Strategic coordination with Tech, Data, Product, and Legal teams
- Design of Emailing mockups, Art Direction brief, and recommendation of Emailing best practices
- Financial projections: Number of Leads, Revenue per User, Revenue per campaign type
- Management of two CRM Specialists
Technical Stack:Braze, Big Query, Looker StudioBase:1M+ UsersChannels:Emails, SMS, WhatsApp - CozycozyHead of CRMTRAVEL AND TOURISMJanuary 2024 - January 2025 (1 year)Paris, FranceMissions:
- Built and scaled the CRM Business Unit from scratch, defining strategy, KPIs, customer journeys, and growth roadmap.
- Designed and optimized personalized lifecycle campaigns, improving deliverability, engagement, and revenue performance.
Recruited, trained, and managed CRM interns.- Industrialized multilingual CRM operations across Europe, AMER, and LATAM markets.
- Managed Braze deployment (SDKs, APIs, tracking plan, QA) in collaboration with engineering and external partners.
- Led the CRM platform migration from Brevo to Braze, including vendor selection, contract negotiation, and implementation.
Key Achievements:- +215% growth in email database size.
- +115% growth in CRM-attributed revenue.
- +33% increase in revisit rate.
- +41% increase in open rate.
- +30% increase in click-through rate.
Audience:1M+ Users - Dayuse.comCRM ManagerHOSPITALITYJanuary 2023 - January 2024 (1 year)Development of a CRM strategy focused on incremental revenue generation: audit of data, user base, tools, and internal processes, scenario mapping, action prioritization, and simultaneous project coordination with cross-functional teams. Launch, monitoring, and conclusion of the tender for a new CRM tool: Development of specifications with an evaluation grid. In-depth technical analysis of several tools including Actito, Brevo, Braze, Emarsys, and Salesforce Marketing. Participation in "CRM Meetings" in Cannes to discuss best practices with peers and meet service providers. Commercial negotiations and contract signing. Redesign of 15 transactional emails and the welcome sequence following a rebranding. Management of new "Promotional Codes" and "Gift Cards" projects: Presentation of projects to team leaders (Head of Brand, Product, Sales & Account Management, Legal, Data Lead). Financial modeling to estimate incremental revenue for the "Promotional Codes" project, under various scenarios. Design and launch of "Gift Cards" campaigns. Internationalization of multi-market campaigns (Europe, AMER, APAC) and development of a targeting strategy based on RFM segmentation. Recruitment, training, and management of an Intern and an Apprentice. Co-management of an APAC Marketing Manager with the Head of Brand. Unlocking of additional budget to recruit a CRM Specialist.
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Education
- Master in ManagementEMLYON Business School2021Master en Management
- Preparatory Class for Business SchoolsLycée Lakanal2017Classe Préparatoire aux Grandes Écoles de Commerce
Certifications
- Braze Digital StrategistBraze
- Braze DeveloperBraze2026