Description

I'm a creative producer and marketing systems specialist based in Milan, with 11+ years designing campaigns, websites, and brand assets for international marketing teams.

You can see some of my featured projects here:

I work across ad creative, landing pages, email design, and lead magnets, and I build the systems (Salesforce, HubSpot, custom CRM environments) that make sure the creative actually converts. Most people split this across two hires, while I do both, which means the creative is built with the funnel in mind from the start, not bolted on after.

Based in Milan, open to freelance and contract projects. Reach out if you want creative that's actually wired to convert.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Milan (up to 50km)

Ker & Downey Africa
Custom CRM, Marketing Automation & Creative
November 2021 - February 2024 (2 years and 3 months)
Heritage luxury safari operator — high-value travel experiences
Custom-built CRM administration: managed integrations, pipeline design, and lead flow architecture across a bespoke CRM environment for a multi-tier sales operation

Marketing automation & reporting: built and maintained automated workflows and reporting structures supporting a sales pipeline generating 100+ qualified luxury leads per month
Full creative production: designed landing pages, lead magnets, and campaign creative supporting brand and direct-response marketing efforts

Result: Contributed to a campaign infrastructure that helped the client double revenue within one year, scale their sales and operations team, and earn a featured Think with Google case study
Luxury sector Landing page Adobe Creative Suite Sales funnel Email marketing
Safari Frank
Salesforce CRM, Lead Automation & Creative
August 2024 - August 2025 (1 year)
African & glamping operator English/German
Salesforce CRM integration: configured lifecycle stage mapping, tagging logic, and sales team alerts to support luxury lead management and ensure qualified leads were never missed
Automation & workflow build-out: set up lead acknowledgment, nurturing, internal notification, and sales follow up automations across time zones

Lead flow & attribution architecture: implemented a full tracking stack (Meta, Google Ads, GA4) feeding enriched, pre-qualified lead records directly into Salesforce
Creative ownership: led all creative production for the case study — bilingual (English/German) ad creative, inquiry form redesign, and landing page/funnel design
Salesforce Email marketing Landing page Graphic Design Sales funnel
Africa & You
HubSpot Setup, Pipeline & Creative
September 2024 - June 2025 (9 months)
Boutique luxury safari operator
HubSpot setup & integration: built out the CRM environment from the ground up, including pipeline structure, reporting, and sales task workflows

Marketing automation: designed automated email nurture sequences and backend systems to streamline lead handling and conversion
Full creative production: developed the landing page, newsletter template, and paid social/search creative used across the campaign

Result: Supported a measurable uptick in qualified leads and a scalable acquisition model for the client