Freelancer profile translated to English.
Back to original languageAbout Lison
Hello!
I'm Lison, a freelance art director and graphic designer based in Paris.
With a master's degree specializing in color innovation, I focus on graphic design (visual identity, publishing, etc.) and textile design (patterns).
My style is expressive; I enjoy working with color, textures, and raw shapes.
For each project, I create a strong identity that reflects my client's vision. I handle strategy, conception, and production for a comprehensive approach.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Don't Call Me JennyferGraphic Designer & Art DirectorRETAIL (LARGE RETAILERS)February 2020 - January 2024 (3 years and 11 months)St.-Ouen, FranceART DIRECTION: Creation of graphic content for the e-shop - Creation and integration of newsletters - Production of display banners - Creation of content for social media - Art Direction (e-commerce shooting) - Image Project Manager: competitive analysis, visual identity and its application on various media, development monitoring and schedule management (CSR, Christmas, Back To School...) - creations for operational marketing (window displays, print materials, merchandising).RESPONSIBLE FOR TEXTILE GRAPHICS: Creation and coordination of graphics for all departments - Trend analysis - Development monitoring with suppliers. Participation in collection preparation meetings with the Art Director.Management of two people (assistant and intern): schedule management, objective setting, work monitoring, knowledge transfer, recruitment.Briefing and support for freelancers.
- IKKSTextile Graphic DesignerFASHION AND COSMETICSApril 2019 - January 2020 (9 months)Saint-Macaire-en-Mauges, FranceCreation of placed and all-over prints - Trend analysis - Redesign of the "Junior" visual identity (logo, labeling, brand guidelines) - Development monitoring with suppliers - Assistance with shootings.
- CWF - FranceTextile Graphic DesignerFASHION AND COSMETICSJuly 2018 - January 2019 (6 months)Les Herbiers, FranceCreation of placed and all-over prints for the Billybandit brand - Elaboration of the color palette and themes for collections with the Art Director - Trend analysis - Creation of technical files - Verification and correction of prototypes - Creation of the digital lookbook and other print materials. Participation in shootings (selection and preparation of looks).
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Education
- Master in Color Creation, Research, and InnovationISCID / Montauban2017Mention très bien et félicitation du jury Sujet de mémoire : L’invention du noianc, couleur à caractères
- Bachelor's Degree in Applied Arts and DesignUniversité Jean Jaurès / TOULOUSE2015Mention bien