Freelancer profile translated to English.
Back to original languageAbout Lison
🙋♀️ The market is saturated and AI is disrupting E-Commerce. How to maintain your online visibility and margins?
With 10 years of experience serving large groups (including 4 years as a freelancer), I help international brands (CPG, Health) maximize their online sales.
🚀 What you gain by working with me:
- AI & Retail Media Visibility : Your products remain visible against new AI search engines and on distributor websites.
- Online Store Experience : Integration of AI personalization tools to recreate the quality of in-person advice and maximize average order value (up-selling).
- Concrete Action Plans : I translate your complex data (GA4, NielsenIQ, Shopify...) into clear roadmaps ready to be executed by your teams.
- Technical Peace of Mind : I manage your SaaS projects and deployments from A to Z, ensuring deadlines are met.
🌍 Bilingual French, English, Spanish | International Clients (London, Spain, France)
📌 I have worked with companies like Sanofi, Danone, Mars, Procter & Gamble, and agencies like iRevolution .
The perks?
My clients appreciate my commitment, availability, and ability to make complex data accessible.
📩 Have a question or a project? Contact me! 😊
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceE-Commerce & E-Retail ConsultantE-COMMERCEApril 2022 - Today (4 years and 3 months)Málaga, Spain
- Strategic Management & Audits : Evaluation of online presence and optimization of international purchasing journeys for leading brands (CPG, Health).
- Data & Performance : Sales diagnostics and creation of actionable roadmaps through complex data analysis (GA4, NielsenIQ, Shopify...).
- Customer Experience & Innovation : Integration of on-site AI solutions (intelligent engines, personalization) to recreate the in-person advisory experience and maximize up-selling.
- Global Project Management : Scoping, SaaS deployment, and agile coordination across 20 markets (Bilingual FR/EN/ES).
- Tech & Business Interface : Alignment of business teams, functional testing (UAT), and coordination of technical teams via Jira and GitLab.
- Numberly - 1000mercis GroupDigital Marketing ManagerDIGITAL AND ITAugust 2021 - February 2022 (6 months)Cité de Londres, United Kingdom- CRM Strategy: content agenda creation, targeting strategy, campaign execution- Content creation for key accounts in the FMCG sector: copywriting, briefing design teams for website and email campaigns- Reporting, analysis of email campaign and website results- Recommendations and action plans to improve campaign performance and customer experience
- LoopE-commerce and Digital Marketing ManagerE-COMMERCESeptember 2018 - January 2021 (2 years and 4 months)Cité de Londres, United Kingdom- Development of the digital strategy for the e-commerce site Loop, offering zero-waste products- Copywriter: translation and adaptation of content for the French market; website content, app content, email campaigns, social media content- E-commerce site management: product uploads and catalog updates, promotion management, customer experience improvement, action plan to increase online sales.- Website performance analysis: KPI creation and results monitoring using Google Analytics- Email campaign management: strategy, content calendar, campaign setup, and reporting- Social media management: improving engagement rate through engaging content- Influencer and partnership campaign management: identifying potential partnerships and setting up dedicated promotions
Reviews
Recommendations
DR
GP
SG+2
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Education
- Bachelor in Marketing & CommunicationPôle Paris Alternance2016
- Master in International AffairsPôle Paris Alternance2018
Certifications
- Google Analytics advancedGoogle Academy2018
- GDPRGDPR2018