Freelancer profile translated to English.
Back to original languageAbout Lise
Brand & Communication Strategy Consultant based in Paris – specializing in fashion, luxury, culture, art & design.
Dual degree from CELSA / IFM – approach in social sciences & semiology
Through a sensitive and analytical approach, I design brand strategies in sync with contemporary cultural imaginaries and emerging uses.
What I offer:
- Brand Platforms & Strategic Positioning
- Cultural Research and Semiotic Analysis (objects, words, gestures, visuals)
- Qualitative Studies & Audience Portraits (interviews, observations)
- Editorial Strategy & Storytelling (Instagram, TikTok, websites, etc.)
I also work on cultural communication projects, particularly in contemporary art, assisting artists, curators, or galleries with their digital positioning, showcasing their projects, and structuring their image.
My hybrid background combines expertise in strategic communication (LVMH), digital communication and social media (Le Bon Marché Rive Gauche), rigor in social sciences (CELSA, IFM), and a keen eye for contemporary lifestyles.
📍 I work with:
strategy & branding agencies
brands committed to creative sectors
cultural venues and artists
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Le Bon Marché Rive GaucheSocial Media and Influencer Project ManagerAugust 2021 - Today (4 years and 10 months)Responsible for the social media strategy of Le Bon Marché Rive Gauche: editorial calendar development, content direction, campaign management (paid and organic), reporting.– Launch of the TikTok account, influencer strategy management, creation of innovative content (video, UGC).– Team management (2 people) & coordination with marketing/acquisition departments.– Competitive monitoring, format & trend analysis, participation in the internal AI research group.
- LVMH RechercheBrand Strategy Officer - Image and ContentJanuary 2020 - July 2020 (7 months)Creation of brand platforms for several Houses within the group (Beauty, Watchmaking, Exceptional Wines sectors):– Synthesis of identity elements (founding act, values, tone of voice, visual DNA).– Semiotic and competitive analyses (desk research & interviews).– Content strategy design for an Exceptional Wine House (Instagram & brand content).
- Hermès InternationalCommunication Project OfficerJanuary 2019 - July 2019 (7 months)Participation in the design and production of global campaigns (Hermès Carré Club, Hermès On Stage).– Management of visual storytelling with Art Directors, coordination of production & content.– Development of a Messenger chatbot for a retail activation.
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Education
- Specialized Master's in Fashion and Luxury ManagementInstitut Français de la Mode2020Mastère Spécialisé Management de la Mode et du Luxe
- Master's in Cultural ManagementCELSA2018Magistère Management de la Culture
Certifications
- Leadership and Cross-Functional Project ManagementSciences Po Paris / Executive Education2023