Freelancer profile translated to English.
Back to original languageAbout Lise
Graduated with a Master II from a business school and after more than 8 years in Business Development in the fashion and luxury sector, I then turned to the world of digital and social media.
The mentions of my work on Vogue, Vanity Fair, and L'Officiel have helped legitimize and make it credible in France and internationally.
My expertise in the fashion sector has also given me the opportunity to host the first Live Shopping event for Galeries Lafayette and to be a judge for the international competition Junk Kouture.
With my experience and an extensive network, consulting has become the logical next step in my professional career.
The agency What's Next by Lise aims to be authentic with a desire for long-term partnership with its clients.
I take care to clarify the expected objective in order to propose a clear, achievable strategy adapted to your needs.
Networking, e-commerce strategy, wholesale and/or retail, video and photo production, branding.
I am committed to ensuring you privileged support.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Univers PresseFreelance PRPRESS AND MEDIAFebruary 2024 - Today (2 years and 6 months)Paris, France- Develop the press relations strategy and define visibility objectives.- Manage a network of contacts (journalists, influencers, specialized media).- Write and distribute impactful press releases and kits.- Coordinate press events (conferences, launches, press trips).- Ensure crisis management and protect the brand's image.- Analyze media coverage and continuously adjust the strategy.- Manage the PR budget and optimize investments.- Manage and train the team to ensure consistency of actions.- Collaborate with other departments (marketing, digital) for a 360° approach.- Anticipate industry trends and developments to remain competitive.
- GANNIVisual MerchandiserFASHION AND COSMETICSJanuary 2022 - October 2022 (10 months)Paris, France- Implement the merchandising guidelines and vision in the first Ganni store in France.- Manage coordination between French and Danish teams.- Analyze and optimize performance: track KPIs (sales, traffic, customer feedback) and adjust displays accordingly.- Plan and manage the budget: organize resources, meet deadlines, and track costs related to installations and visual aids.
- FreelanceFashion & Luxury Digital Content CreatorLUXURY GOODSSeptember 2019 - Today (6 years and 11 months)Paris, France- Monitor trends (fashion shows, magazines, social media).- Establish an editorial calendar consistent with the luxury universe.- Create and produce visual content (photos, videos, stories).- Write captions and articles adapted to each platform.- Collaborate with brands (product selection, partnerships, sponsorships).- Manage press relations (contacts, invitations, events).- Coordinate photo shoots (locations, outfits, accessories, team).- Interact with the community (respond to comments, private messages).- Analyze performance (statistics, KPIs, customer feedback).- Conduct competitive analysis to stand out and innovate continuously.
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Education
- Master's degree, Business Development and Project ManagementSKEMA BUSINESS SCHOOL2013Master's degree, Business Development and Project Management
- Advanced Technician in International Trade, Import-Export transactions control, International BusinessGaston Berger Lille2010Advanced Technician in International Trade, Import-Export transactions control, International Business
Certifications
- TOEICETS Global2011
- Prince 2 FoundationPrince 22013